Food producers must embrace innovation warns 2 Sisters

03 February 2014

A former food product development at Marks & Spencer, who is now appointed innovation director for 2 Sisters Food Group, has warned food producers that if they don’t innovate, they risk failure.

April Preston said: “The risk of not innovating is far greater than the risks associated with innovating. As the quote goes: ‘if you don't invent the future, someone else will!’.

“I’m joining 2 Sisters at a very exciting time following a period of rapid growth and acquisition. In today’s highly competitive landscape and with significant market share across so many categories, innovation is the life blood of future growth and success. We must lead the way in developing distinctive points of difference and unique product propositions to set ourselves apart from competitors and appeal to both our customers and consumers.

“Our CEO, Ranjit Singh, is a natural and talented entrepreneur who is decisive and not afraid to take a risk. What better foundation can there be for creating and supporting an innovation based growth strategy. I’m confident and excited about the future for 2 Sisters.”

Preston’s arrival at 2 Sisters is the latest in a string of new senior appointments at the group as part of a restructure aimed at streamlining the group’s vastly expanded operations following the purchases of Northern Foods in 2011 and Vion UK’s red meat and poultry businesses earlier this year.

In August, 2 Sisters created two new chief operating officer roles, one for its protein division and one for chilled, ambient & frozen, both of whom will eventually report directly to CEO, Ranjit Singh.

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