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Norgren turns its attention to 'engineering advantage'

02 April 2012

Norgren, a player in pneumatic motion and fluid control technology, has unveiled its new website, showcasing its ‘Engineering Advantage’ message to customers

In addition to the global website, Norgren is launching 32 new country websites for its local markets.

With immediate links from the homepage to each of Norgren’s key sectors including rail, energy, food and beverage, life sciences and commercial vehicles, the new website features a variety of interactive and informative functionality, resulting in a high quality online experience.

Strategic sectors are advertised from the home page, ensuring visitors can quickly and easily access the relevant information, while rich content comprising case studies, videos and interviews with sector heads, demonstrate Norgren’s experience and expertise.

The website features ‘responsive’ designs, enabling it to adapt to the device it is being viewed on – whether desktop, laptop, iPad or smartphone – for simple page navigation. Detailed local contact information for each country is also readily accessible.

Ciaran Crowley, global marketing director of Norgren Online, commented: “The new website launch showcases our unqiue engineering offering through interactive features and full product details, conveying our new brand values. In the UK and US a new tool will allow the user to quickly find their local distributor, while eTools, catalogues and information guides are available to download too.”

Norgren has also developed a new YouTube channel, compiling all the company’s relevant video content onto one professionally branded site.

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