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Reed Boardall 'maintains tech lead with upgrade'

20 November 2009

Reed Boardall Group, a UK frozen food storage and distribution operation, says it is investing more than £100,000 to maintain its industry lead in computer technology

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As the company prepares to handle more than 400,000 pallets in the run-up to Christmas, it has 'virtualised' all IT systems at its Boroughbridge distribution and storage centre, converting them to work in a virtual environment supported by new high specification servers and state-of-the-art optical fibre networks.

"The change is in line with our policy of continuous investment to keep our business at the cutting edge of cold storage and distribution technology," said group finance director Marcus Boardall.

Reed Boardall already uses real time voice-activated picking and real time trailer monitoring as well as live internet access for food manufacturing customers to control their stock.

"Our business is supplying the nation's supermarkets 24 hours a day, 365 days a year. It is vital we're always ahead of the game with our technology. Virtualisation of our computer systems means that they would recover immediately from any disruption such as a hardware failure or worse. Before, it could have taken up to four hours to fix a fault and resume completely normal operation. We’ve effectively eliminated any potential downtime in our business."

Reed Boardall operates from a single site on the A1(M) at Boroughbridge. The 112,000-pallet cold store and vehicles operate 24/7 collecting frozen and chilled food from manufacturers, consolidating at Boroughbridge and delivering on to supermarkets, wholesalers and food service suppliers. The critical mass, infrastructure and a workforce of more than 600 people ensure that Reed Boardall is one of the UK’s most efficient operators for the continuous replenishment of frozen and chilled foods.

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