This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Bakkavor acquires humous brand ‘Moorish’

23 May 2024

The Moorish brand was founded in 2012 by Julie Waddell. Today Moorish products are distributed across a number of major supermarket outlets and independent retailers, with revenue of over £2m.

Moorish will sit alongside other brands that Bakkavor is working with, including Pizza Express, The Delicious Dessert Company, The Pizza Company and more recently Pinch. The Managing Director of Moorish, Andy Atherton, will remain in a consultancy role to support the brand transition to Bakkavor’s new ownership.

Commenting on the news, Julie Waddell, founder of Moorish, said: “Since starting from my kitchen table in 2012, it’s been quite a journey to see the business grow into what it is today. I’m incredibly proud of what Moorish has achieved and have thoroughly enjoyed growing the brand and product range from scratch to success with my team. In Bakkavor, there are so many great opportunities still to explore with the brand and I will enjoy watching Moorish flourish as the new owners take it to the next level.”

Mike Edwards, CEO of Bakkavor Group plc, said: “The high-quality, innovative Moorish products will be a great addition to our existing brands and will complement our existing dips business. The Moorish brand has so much more potential than just humous and we are excited about expanding it into other relevant Bakkavor categories in the future. We’d like to congratulate Julie, Andy and the team on the great brand they have built and are looking forward to it growing further under our ownership.”


Contact Details and Archive...

Print this page | E-mail this page