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Partnership promotes ethical hydration through GS1 Digital Link QR codes

23 November 2023

Polytag has announced a partnership with One Water, that will see its QR codes printed onto selected products to incentivise recycling and provide invaluable insight into the lifecycle of the brand’s packaging.

The collaboration, which follows Polytag’s partnerships with Ocado, Co-op and Aldi, will provide One Water with a versatile marketing tool and a new approach to traceability.
When consumers scan Polytag’s GS1 Digital Link QR codes, they will be seamlessly transported to the One Water website, devoted to the company’s philanthropic activities, where they can immerse themselves in the brand's story.
Full traceability
The discreetly placed QR codes will enable One Water to take a significant step towards ensuring that their bottles can be traced through the supply chain. Polytag technology provides lifecycle data that can be used to help inform a sustainability strategy, inspire campaigns, and make recycling more rewarding for customers.
The technology also delivers an opportunity for One Water to improve its understanding of where products are purchased, consumed, and disposed of, as well as how each person interacts with their packaging.
Ahead of extended producer responsibility (EPR) regulation - set to be fully operational by October 2025 - Polytag’s QR codes create a digital product passport, enabling brands to be at the cutting-edge of EPR rules.

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