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Frozen food market returns to volume growth

05 June 2023

The volume of frozen food sales has returned to growth in the first quarter of 2023, according to new data from the British Frozen Food Federation (BFFF).

The 12-week figures to 19 March show that volume sales of frozen food grew by 2,572,000 tonnes, compared to the same period last year.

The value of the retail frozen food sales also continued to increase in the same period, up +9.5% largely driven by inflation across the entire food supply chain.

Frozen vegetables, meat & poultry, potato products, ready meals and savoury foods have all seen a jump in volume in the 12 weeks, whilEmore indulgent product, such as ice cream and confectionery, have seen a drop in sales volume in the same period.

Commenting on the figures, Rupert Ashby, Chief Executive of the British Frozen Food Federation, said: “I am delighted to see that the frozen food market has returned to growth in the first quarter of 2023. Our members have been working incredibly hard under huge pressure of rising costs to make sure that consumers can still find the best quality products with unrivalled value for money in the frozen aisle of their supermarket.

“The cost-of-living crisis has had a significant impact on consumer spending habits over the winter months, which has likely driven sales of frozen food. However, I am confident that many consumers will now regularly return to the frozen aisle during their weekly shop as more people experience the exceptional quality and taste of frozen food.”

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