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Parts of the forthcoming HFSS regulations are delayed

22 May 2022

A press release from the Department of Health and Social Care has confirmed what many had already suspected – that some of the restrictions that were due to be imposed on HFSS food products in October 2022, has been delayed. The legislation will place restrictions on multibuy deals and advertising on TV and online. 



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According to the press release  the delay comes ‘in light of the unprecedented global economic situation and in order to give industry more time to prepare for the restrictions on advertising.’

The rules limiting the location of unhealthy foods in shops will go ahead as planned in October 2022. However, the rules banning multibuy deals on HFSS foods – including buy one get one free (BOGOF), ‘3 for 2’, and restrictions on free refills for soft drinks – will be delayed for a year.

Economies across the world have been affected by higher-than-expected global energy and goods prices, leading to increased costs across supply chains which are affecting both businesses and consumers.

The delay to restrictions on multibuy deals will allow the government to review and monitor the impact of the restrictions on the cost of living in light of an unprecedented global economic situation.

The restrictions banning HFSS adverts on TV before 9pm and paid-for adverts online will also be paused for a year, meaning they come into force January 2024. This is due to a delay to the Health and Care Bill receiving Royal Assent, as well as a growing recognition that the industry needs more time to prepare.

Public Health Minister Maggie Throup said: “We are committed to doing everything we can to help people live healthier lives. Pausing restrictions on deals like buy one get one free will allow us to understand its impact on consumers in light of an unprecedented global economic situation.”

Media, Data and Digital Minister Julia Lopez said: “We have listened to the concerns which have been raised and will not be bringing in restrictions on junk food advertising until confident that the time is right. Shoppers will now be able to continue taking advantage of multibuy offers on all foods, including healthier foods which were not included in the original restrictions.”


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