This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Parts of the forthcoming HFSS regulations are delayed

22 May 2022

A press release from the Department of Health and Social Care has confirmed what many had already suspected – that some of the restrictions that were due to be imposed on HFSS food products in October 2022, has been delayed. The legislation will place restrictions on multibuy deals and advertising on TV and online. 

Continue reading this article

Register now for free and access every article and to register for the print edition.

According to the press release  the delay comes ‘in light of the unprecedented global economic situation and in order to give industry more time to prepare for the restrictions on advertising.’

The rules limiting the location of unhealthy foods in shops will go ahead as planned in October 2022. However, the rules banning multibuy deals on HFSS foods – including buy one get one free (BOGOF), ‘3 for 2’, and restrictions on free refills for soft drinks – will be delayed for a year.

Economies across the world have been affected by higher-than-expected global energy and goods prices, leading to increased costs across supply chains which are affecting both businesses and consumers.

The delay to restrictions on multibuy deals will allow the government to review and monitor the impact of the restrictions on the cost of living in light of an unprecedented global economic situation.

The restrictions banning HFSS adverts on TV before 9pm and paid-for adverts online will also be paused for a year, meaning they come into force January 2024. This is due to a delay to the Health and Care Bill receiving Royal Assent, as well as a growing recognition that the industry needs more time to prepare.

Public Health Minister Maggie Throup said: “We are committed to doing everything we can to help people live healthier lives. Pausing restrictions on deals like buy one get one free will allow us to understand its impact on consumers in light of an unprecedented global economic situation.”

Media, Data and Digital Minister Julia Lopez said: “We have listened to the concerns which have been raised and will not be bringing in restrictions on junk food advertising until confident that the time is right. Shoppers will now be able to continue taking advantage of multibuy offers on all foods, including healthier foods which were not included in the original restrictions.”

Print this page | E-mail this page