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Made Smarter keynote speaker confirmed for Appetite for Engineering 2022

02 May 2022

We are delighted to confirm that Brian Holliday, the newly appointed co-chair of Made Smarter – the national digitalisation movement to drive productivity, growth and sustainability in manufacturing – has agreed to give the keynote presentation at Appetite for Engineering 2022. 

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The event takes place at the Manufacturing Technology Centre in Coventry on 13th October.

Holiday, the managing director of Siemens Digital Industries, is heading up the Made Smarter Commission, alongside Lee Rowley MP, Minister for Industry for the Department of Business Energy and Industrial Strategy. The commission has already helped many food and beverage manufacturers to improve their production lines though the adoptions of digital technologies which are crucial to food and drink manufacturers of all sizes to help overcome challenges and unlock a host opportunities. 

Engineers working in the food and beverage production sector are invited to attend the event free of charge.  To register your interest now go to

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