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Bottle labelling goes down well with Lincoln Gin

11 March 2022

For artisan gin distilleries the labelling and packaging is just as important for selling the product as the quality of the contents – no matter how small the enterprise, automation should have a part to play. 

Thermal Printer Support Ltd (TPS) was chosen by Paperwork, a specialist reseller of bottle labelling solutions to supply equipment to enhance the brand of customer The Lincoln Distillery.

Collaborating closely with Paperwork, TPS installed a Wide Range DWR ROUND semi-automatic labeller at the distillery, which serves many outlets in the city and county of Lincolnshire, as well as online nationally, with 50cl or 70cl bottles of alcoholic products including gin and vodka liqueurs. 

The labeller can apply wraparound or front/back labels, and it can even apply labels in phase by reading a coloured notch on the product or a previously applied label. It has a maximum label width of 200mm, and is equipped with an unwind unit which accepts reels with a diameter of up to 300mm.

John Lock, a member of the Lincoln Distillery team, was impressed with the speed of the label application which has increased productivity. The machine is currently applying labels on hundreds of bottles of gin a week, with the capacity to go up to 250mm/sec. As befits such a specialised enterprise, the watch straps securing the cork on these niche products are applied by hand. 

Lock explained: “The machine is very flexible and can be upgraded with several add-on options as and when required. Consistency of application is the main benefit to us. We believe that the quality of presentation of craft alcoholic products is just as important as the contents and this label solution is just what we need to support our brand.”

Other benefits include printer integration to display basic information, through to full inkjet printing of the whole label if required. A registration sensor can be fitted so the label can be applied in relation to a specific mark or reference on the product. Full control over speed and other settings makes it very simple for the operator to use the machine.


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