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Partnership offers end-to-end cloud-based industrial traceability

23 July 2021

Rockwell Automation is partnering with Kezzler AS, a cloud-based product digitisation and traceability platform, to help manufacturers capture the journey of their products from raw material sources to point-of-sale or beyond using cloud-based supply chain solutions that focus on product traceability. 

The combined offering is said to be well suited to the food and beverage sector, which is focused on complying with regulatory requirements and meeting consumer expectations in areas like product quality, safety, and sustainability.
 
Rockwell’s supply chain capabilities will combine with Kezzler’s traceability technologies to help customers connect suppliers, manufacturing, logistics, and consumers into one real-time traceability platform. 

Kezzler’s cloud-based solution provides integration flexibility and ease of access to existing systems of record that incorporate a range of technologies from immutable ledgers (blockchain) to traditional databases. 

The two companies can also create unique identities that can be used to digitally identify and track products from creation to consumption. For example, Rockwell and Kezzler can provide the data needed for manufacturers to aggregate total environmental footprint per manufactured product. This data can then be used for evidence and improvement or be shared directly with consumers through the product, allowing a company to use sustainability practices as a competitive advantage.
 
Rockwell and Kezzler have already created traceability solutions for FrieslandCampina, one of the world’s largest dairy companies. By creating unique QR codes on each of its Friso infant formula products, the company can now track its products from farmer to consumer. Consumers can also scan the codes to check authenticity and learn more about the product and its origin.


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