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Hovis brand sold to private equity investor

06 November 2020

Endless LLP has announced the acquisition of the Hovis brand from Premier Foods, for an undisclosed price. 

Endless previously owned and successfully realised the Karro Food Group pork business and currently owns BBF, a supplier of ambient cake products to the UK’s major grocers. 

Commenting on the announcement, Nish Kankiwala, chief executive officer at Hovis said: "We are delighted to announce this agreement with Endless. Based on our extensive engagement with Endless over the past several months, it became clear that both parties share a commitment to customers and colleagues and for building on Hovis’ heritage by investing in growing both the brand and product range. This shared vision makes Endless the best shareholder to support our ambitious plans. The acquisition will help drive our strategy for growth by bringing both strategic and operational value to Hovis. We are looking forward to working together to execute this strategy and to delivering the next phase of growth."

Francesco Santinon, Partner at Endless, added: “Hovis is the instantly recognisable British bread brand with a strong and established heritage. We were extremely impressed by the management team and have great confidence in supporting and investing in its future as Hovis looks to achieve further expansion within the bakery category.”

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