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Minebea Intec welcomes customers into its showrooms virtually

29 June 2020

Minebea Intec is offering a digital platform for new and existing customers by inviting them to visit one of their showrooms in a virtual space. Via an online video conference, interested parties have the opportunity to ask experts questions, see live product demonstrations and get the best solution for their individual requirements. 

Forced to identify new ways of continuing discussions with customers, but reacting quickly to this new way of working, has seen Minebea Intec successfully continue to operate throughout the pandemic and build upon existing relationships whilst also forming new ones. Here’s how…

Minebea Intec now offers the ideal digital platform for new and existing customers by inviting them to visit one of their showrooms in a virtual space. Via an online video conference, interested parties have the opportunity to ask experts questions, see live product demonstrations and get the best solution for their individual requirements. 

"We have created a completely new digital format for our customers and partners, the new virtual tour of showrooms and interaction with experts provides an experience as close to visiting us on site.” Colin Maher, Country Manager for UK, Ireland and Russia

Virtual demonstrations are carried out by experts in the showrooms in areas such as silo weighing, industrial scales, foreign object detection and check weighing. Customers are connected to the showroom via video link and have products and information material directly at hand. High-resolution cameras situated within the showroom ensure that the product, as well as individual features, can be inspected in greater detail. 

To support the product presentation, experts use the insertion of information material such as data sheets and send them directly to the participant on request. To prepare the online meeting in the best possible way, interested parties can communicate their questions and wishes when booking their appointment.

Customers can book their preferred date and time on the company website and several language options are also available. Currently, interested parties can secure a free appointment with experts in Birmingham, UK, Bangkok or one of the production sites in Germany (Hamburg, Aachen, Bovenden near Göttingen). The range of services is being continuously expanded, and further showrooms are planned in the USA and India to cover all time zones regionally and linguistically. 

The new way to visit showrooms is just one part of the digital package from which customers, partners and interested parties can benefit, there are numerous other practical online offers. The Minebea Intec Academy, for example, offers online training courses in which expert knowledge is made tangible for the user. Questions about applications, products and solutions are answered as well as the optimal use of load cells, industrial scales or inspection equipment.  

Just like consulting in the virtual showrooms, Minebea Intec is also available to its customers in digital form in the event of a service case. With the augmented reality service app miRemote, support comes easy, direct and independent of location. The app establishes a video connection between the customer and service e.g. with a smartphone. The service expert can see live what the user has in front of him and can help the customer to solve the problem himself by using signs or gestures within the app as well as supporting information. 

"Digital has long been at the top of our list, and we had already invested a lot in our digital offerings. However, the Covid 19 pandemic has added a whole new dimension which has greatly accelerated the process of digitalisation. We hope that this will now benefit our customers, partners and interested parties and help them to find the right solutions for their needs. The initial feedback from the market regarding the virtual tour of showrooms and interaction with our experts has already been very positive. We are now building on this and will continue to optimise and expand the range of products," says Willy-Sebastian Metzger, Director of Strategy, Business Development and Marketing.  

More information is available at www.minebea-Intec.com


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