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Global study finds consumers closely monitor fats and oils in packaged food

22 June 2020

According to a recent global FATitudes study from Cargill, 68% of consumers across the world says they closely monitor the type and amount of fat and oil in their packaged food. 

FATitudes is a study conducted by Cargill each year to learn more about consumers’ awareness, perceptions and behaviours around fats and oils found in packaged foods, and to help inform the future of food innovation. 

The report found that most consumer do check labels for fat-related claims on packaged foods, and 54% say such a claim makes them more likely to purchase.

“This type of research is important because it gives Cargill and our customers a guidepost for our innovation efforts,” said Nese Tagma, managing director of strategy and innovation for Cargill’s global edible oils business. “As consumers’ attitudes toward fats and oils have shifted in recent years, we know they’re interested in consuming healthy amounts of oils.” 
Key findings from the study include:
• A majority of global consumers report the amount of fat (70%) and type of oil (67%) are important factors when determining which packaged foods to purchase. 
• How often consumers read labels differs by geography. Chinese consumers pay the most attention (89%), and German consumers monitor the least (48%).
• Nearly two-thirds of U.S. consumers report avoiding certain fats or oils, and among those who rank as ‘clean-label seekers,’ 83% report avoiding certain fats or oils, like saturated and trans fats.
• Olive oil tops the list in every country for impact on purchase and perceptions of healthfulness in packaged foods, followed by fish and avocado oils
• A vast majority of global consumers, 93%, were aware of omega-3s, which is an important nutrient with many health benefits some consumers don’t get through their typical diet.

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