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Aqua predicted to be the colour of 2020

03 February 2020

‘Shades of Aqua’ will be the key food & beverage colour trend for 2020, according to a forecast made by GNT Group. This demand will be met by a quest for holistic wellbeing and for new and unique food & beverage experiences. 

Commenting on the prediction, Maartje Hendrickx, market development manager at GNT, said: “Shades of Aqua evoke marine environments and mountain landscapes, conveying a sense of health and wholesomeness and strong links with the outdoors. Green is rooted in nature. It is a positive identifier for nutrition and signifies freshness and organic goodness. Blue evokes the ocean garden. It conveys a sense of relaxation and calm and is impactful on social media.”

GNT’s food & beverage colour prediction aligns with the Pantone colour forecast, which also places greens and blues center-stage in the coming year. 

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