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Increasing demand for laser coding from fruit & vegetable producers

13 May 2019

Macsa ID UK has reported an increased demand for laser coding technology from fruit and vegetable producers that require consistent quality and fast and accurate identification of production batches in the event of a product recall. This is said to be due to its versatility, permanence, cleanliness and durability, as well as its environmental benefits. 

Macsa ID UK’s laser coders have been developed to ensure the traceability of fruit and vegetables from ‘farm to fork’, to properly track and verify every step of the distribution of produce and identify their origin if necessary. Its laser coding range can handle a variety of different substrates and materials.

The company’s systems are said to be suitable for a range of applications including marking on fruit and vegetable trays and processes such as cutting or micro perforation of plastic film to ensure the circulation of air inside fruit containers such as strawberries.

Pre-cutting laser systems are used to pre-cut and cut films in flexible packaging production. Micro perforation laser systems perforate plastic film for fresh foods and make the packaging porous allowing products to continue maturing and ultimately extend shelf life.

Laser marking is also opening up new opportunities for the fresh produce industry such as coding directly on to a product’s skin. The origin of the ‘natural mark’ concept (direct marking on the product) has arisen due to the interest in returning to the sale of products in bulk or by units. It also leads to savings in primary packaging and represents a sustainable coding system by not using consumables or materials.  In addition, this technique enhances brand impact and on-shelf appeal.

In order to meet these requirements, the most suitable coding system is often the laser. Coding on to fruit and vegetable skin needs a system that guarantees the permanence of the code yet also reinforces the product’s quality. The need for traditional adhesive labels, which often fall off due to friction or movement, is eliminated which helps reduce plastic, energy and CO2 emissions. In addition, lasers also allow larger printing surfaces with more space for information.


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