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Cloud-based demand planning solution employed by poultry producer

17 December 2018

Ingham’s, the largest poultry producer in Australia and New Zealand, operates 345 facilities and farms across Australia and New Zealand, supplying many of the region’s leading retailers and quick-service restaurant chains. 

Given that Ingham’s processes 200 million birds each year, it relies on careful planning to make sure its products arrive fresh onto supermarket shelves in the correct quantities, as and when required. To help it more accurately forecast how many chickens and turkeys supermarkets are likely to require over busy seasonal trading periods the company has employed a demand planning software solution from FuturMaster.

Planning for its Christmas turkey production starts early in September and relies on accurate data on forecasting retailers’ requirements two to three months ahead, including any plans for promotions or seasonal ranges. 

With the demand planning software, Ingham’s hopes to increase its forecast accuracy and aims to become more responsive to seasonal fluctuations in demand.

“We now have a tool-set in place for matching demand plans with production,” said Chee Foong, demand planning manager at Ingham’s. “With the help of FuturMaster, we expect an uplift in service levels and increased forecast accuracy.”

The first phase of the cloud-based software implementation went live in April 2018 and Ingham’s is pleased with the results. It later intends to add more advanced promotion planning capabilities. 

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