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A taste of India

16 June 2015

Sometimes the greatest market success stories begin with just one person; how a long relationship stands two companies in good stead.

In 1946, Sardar Patel seeded the idea of forming Amul Dairy cooperative in India. The goal was to link the country’s milk producers with consumers to reduce price variations and give farmers control over their development. The cooperative has significantly changed the lives of many Indian farmers and their families, as well as helping to support the country’s economical growth. Now, every morning three million women from 170,000 Indian villages bring milk to the local cooperative, worth more than $8 million, which is then transported to the District Milk Producers’ Union and eventually delivered to Amul Dairy regional plants across Indian.

Amul Dairy is now the country’s largest food brand and their evolution has helped to shape the entrepreneurial spirit among local farmers and milk producers. And Bosch Packaging Technology has played a part in the dairy products manufacturer’s story in several ways, including the supply of a DCP 0600 machine dedicated to processed cheese filling and packaging.

Exploring new frontiers
The two companies forged their working relationship back in 1996, when Sapal, a Bosch Packaging Technology company, providing Amul Dairy’s plant in Kaira District in Anand, Gujarat, with it’s first ML-2 machine for dosing and packaging processed cheese. With Bosch’s high quality technology and attentive service, their strong business cooperative relationship has now spanned two decades.

In 2013, Amul Dairy decided to expand its productivity and reached out to Bosch Packaging Technology for consultation. Bosch Packaging Technology was pleased to offer the DCP 0600, as it offers speeds of up to 500 cheese portions per minute, increasing the productivity of the dairy’s processing line by 40%, compared to its existing line. It was this speed, as well as Bosch’s customisation capabilities, that were key factors in the selection of this solution by the Indian food manufacturer.

“The Amul brand of plain cheese is different than any other dairy product available in Western countries,” explains Dr. K. Rathnam, Managing Director of Amul Kaira District Co-operative Milk Producers’ Union in Anand, Gujarat. “It is 100% natural Cheddar cheese, distinguished by its unique consistency and taste. The Bosch team recognised our unique requirements and developed a packaging solution tailored just to meet Amul’s requirements.”

Packaged to perfection
Bosch Technology Packaging’s DCP 0600 machine doses and packages processed cheese in premium square-shaped portions that weigh 25 grams each. The first step in the production process is to form the aluminium shell, which is then precisely filled with the liquid product, ensuring material and product savings. The DCP 0600 solution also ensures that folds are perfectly symmetrical and minimises the consumption of wrapping materials, thanks to its folding boxes in which all folds are processed simultaneously at any speed. Eventually, the square portion of the processed cheese is hermetically sealed at more than 120°C, forming a consumer-friendly, easy-to-open wrap thanks to the tear-tape. Along with the DCP 0600 dosing and packaging machine, Bosch installed a fully automatic cartoning machine supplied by its Italian partner Grandi that can pack the portions with up to four layers at a maximum of one kilogram per carton.

More than just good looks
In the end, the Amul brand, which uses the slogan ‘The Taste of India’, has packaging capabilities that reflect its premium range. But there’s more to the package than how it looks. The high level of product protection it offers also makes the new wrap style stand out compared to other cheese brands that are available on the Indian market.

“If the milk volume keeps rising between 2015 and 2016, we will definitely consider investing in another new DCP 0600 machine,” says Dr. K. Rathnam.

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