This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Graphic Packaging International rebrand goes live

11 June 2015

After a great deal of preparation across three UK sites, Benson Group is proud to announce the completion of its re-branding as Graphic Packaging International. 

The Graphic Packaging International identity has now been rolled out across all former Benson Group assets and representatives from GPI’s Board visited the UK at the end of May for a tour of the Bardon and Gateshead sites. Seven sites in total were visited on the week long European tour.

The final piece of the jigsaw, the Benson Group website, now re-branded as Graphic Packaging Europe and featuring information about the food and beverage packaging produced across the eleven European sites. Visit www.graphicpkgeurope.com to see the new site.

Dr Helene Roberts, Marketing, Design & Innovation Director Europe, commented, “Today is much more than just re-branding the Benson name.  The whole group is now totally unified within the Graphic Packaging International brand, and we’re already seeing the benefits of being part of such a forward thinking global organisation; the investment in our sites, the exchange of ideas and innovations between the US and Europe, and the opportunities they present mean that Graphic Packaging International has a very bright future.”

More exciting news is to come in July, when the third Graphic Packaging International Global Innovation Centre – a cutting edge centre for packaging design and innovation - is due to open in Bardon.


Print this page | E-mail this page

MOST VIEWED...


Article image Spray and save on the glazing process

Food glazes are widely used in the bakery sector to improve the look and taste of baked products. Traditionally, this coating process has resulted in substantial waste. Technology advances mean that this is no longer the case. Full Story...

Article image Your flexible friend in the food factory

Suzanne Gill finds out where thermal imaging technology can help around the factory. Full Story...

A dry-ageing process improvement

Self diagnostics: an enabler for predictive maintenance

What role does refrigeration play in the supply chain?

http://www.appetite4eng.co.uk