This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.;2714294;369307;211;0/?ft_width=1&ft_height=1&url=16151650

Rexam designs bespoke limited edition cans for Pilsner Urquell

08 May 2015

Rexam has collaborated with Czech beer brand Pilsner Urquell, to create a range of limited edition eye-catching can designs. The cans celebrate Pilsner’s sponsorship of the Czech Republic's national ice hockey team, due to take part in the World Championships in Prague later this year.

The cans are designed using Rexam’s innovative, patent pending, Super Premium Editions™ technology and high definition printing, showing stand-out illustrations of the Czech national team’s popular ice hockey players. Finished with a matt over varnish to offer a premium feel, the cans appeal to Pilsner’s audience of hockey fans who enjoy watching sporting events with a premium beverage.  
Lukás Novotny, Brand Manager for Pilsner Urquell, says, “Rexam is renowned for its innovative design capabilities and for producing personalised stand out cans, which is exactly what we required for this project. We wanted to get consumers excited about enjoying Pilsner Urquell, a traditional beer, whilst enjoying the traditional Czech sport and Rexam has achieved this.”
Harold Moser, Regional Key Account & Sales Director for Rexam, says, “Pilsner Urquell is a pioneering brand and we enjoyed working with them. We ensured that we communicated both their passion for the traditional Czech sport and support of their sponsorship, as well as staying true to the brand identity. Our Super Premium Editions™ technology always delivers to provide unique cans and we are very happy with the outcome.”
Produced out of Rexam’s Austrian plant in Enzesfeld, the 50cl cans are available to consumers in the Czech Republic from the beginning of April and throughout the Ice Hockey Championships (1-17th May 2015).

Contact Details and Archive...

Print this page | E-mail this page


Article image What role does refrigeration play in the supply chain?

Controlling the temperature of food across the whole supply chain is vital to extend shelf life. But how much can be gained by food manufacturers through careful monitoring at all process stages?Full Story...

Article image Getting the best out of PLCs

PLCs are something of an industry giant, so why is there still apprehension when engineering issues arise? Food Processing investigates.Full Story...

Anheuser-Busch InBev’s distribution strategy model

Gently does it

Hygienic drainage for food safety