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Rexam designs bespoke limited edition cans for Pilsner Urquell

08 May 2015

Rexam has collaborated with Czech beer brand Pilsner Urquell, to create a range of limited edition eye-catching can designs. The cans celebrate Pilsner’s sponsorship of the Czech Republic's national ice hockey team, due to take part in the World Championships in Prague later this year.

The cans are designed using Rexam’s innovative, patent pending, Super Premium Editions™ technology and high definition printing, showing stand-out illustrations of the Czech national team’s popular ice hockey players. Finished with a matt over varnish to offer a premium feel, the cans appeal to Pilsner’s audience of hockey fans who enjoy watching sporting events with a premium beverage.  
Lukás Novotny, Brand Manager for Pilsner Urquell, says, “Rexam is renowned for its innovative design capabilities and for producing personalised stand out cans, which is exactly what we required for this project. We wanted to get consumers excited about enjoying Pilsner Urquell, a traditional beer, whilst enjoying the traditional Czech sport and Rexam has achieved this.”
Harold Moser, Regional Key Account & Sales Director for Rexam, says, “Pilsner Urquell is a pioneering brand and we enjoyed working with them. We ensured that we communicated both their passion for the traditional Czech sport and support of their sponsorship, as well as staying true to the brand identity. Our Super Premium Editions™ technology always delivers to provide unique cans and we are very happy with the outcome.”
Produced out of Rexam’s Austrian plant in Enzesfeld, the 50cl cans are available to consumers in the Czech Republic from the beginning of April and throughout the Ice Hockey Championships (1-17th May 2015).

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