This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

https://servedby.flashtalking.com/click/2/82776;2714294;369307;211;0/?ft_width=1&ft_height=1&url=16151650

Blue lid caps successful product launch

02 March 2015

RPC Bebo UK has supplied a 126mm diameter lid in a blue pigment to enhance the branding and on-shelf appeal of a new range of Blue Dragon branded noodle snack pots produced by Symingtons under licence from AB World Foods.

Based on classic Blue Dragon family favourite recipes, the Noodle Pots are aimed at attracting new customers to the snack pot market as well as existing Blue Dragon consumers.  

The blue pigmented lids from RPC Bebo were selected in preference to the standard white lid for the pot in order to tie in more closely with the familiar Blue Dragon branding and create greater on-shelf impact and awareness.  In addition, the thermoformed polypropylene lids offer a better fit to help maintain product freshness and security.

RPC Bebo UK is also applying a label to the lids after manufacture.

“The new lids look great and have really helped the pot to achieve stand out on-shelf, as well as bringing the product closer to the core Blue Dragon range,” comments Finn McConway, Symington’s brand manager.

“We have been delighted with RPC’s contribution to this project, which has helped us to achieve a very successful launch for this new range.”


Print this page | E-mail this page

MOST VIEWED...


Article image Getting the best out of PLCs

PLCs are something of an industry giant, so why is there still apprehension when engineering issues arise? Food Processing investigates.Full Story...

Article image Anheuser-Busch InBev’s distribution strategy model

Over the past 10 years Anheuser-Busch InBev (A-B InBev) has grown its global distribution network using a strategy which goes against the grain for traditional brewery specifications. In place of cost and time intensive permanent structures, it has adopted a design-driven approach in partnership with Herchenbach, a manufacturer of temporary buildings and semi-permanent warehouses. Full Story...

What role does refrigeration play in the supply chain?

Gently does it

Hygienic drainage for food safety

http://www.fponthenet.net/whitepapers.aspx?ShopItemID=1231