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Elopak launches the Pure-Pak® sense carton

24 November 2014

Elopak has launched its latest carton innovation for fresh products, the Pure-Pak® Sense carton, an original, contemporary pack with improved appearance and functionality.

The Pure-Pak® Sense carton is the latest innovation from Elopak’s continuous research and development. It is a result of thorough market research and analysis, internal workshops across Elopak’s technical, design and development departments.

Reflecting the global trend to combat food waste, the Pure-Pak® Sense carton features new easy-to-fold lines. The feature enables consumers to fold the carton and squeeze out more of the product from the pack which is ideal for high viscosity products. The easy-to-fold lines also enable convenient flattening of the empty carton reducing volume in waste or recycling facilities.

The carton features an arched top fin with a print option that provides a tool for better range navigation and enhanced communication of promotional messages.

The rounded smooth front of the carton provides a seamless print area and a new form and shape. This carton both looks and feels different with an embossed ‘first touch’ zone on the top sides of the pack giving consumers a new tactile experience with better handling.

“Today a carton has to be more than just a generic package for liquid food,” explains Dr. Christoph Schönig, Elopak’s Director Global Marketing. “Packaging is an important element of the marketing mix for our customers and as such it must enable business growth. Therefore, Elopak’s goal is to consistently improve its packaging solutions to meet current needs in terms of appearance and functionality, as well as cost and flexibility.”

Elopak has developed its latest carton to be a cost-efficient and flexible option running on existing filling lines with a minimal investment in a retrofit kit. Products can currently be filled in one litre Pure-Pak Sense® cartons with a 500ml carton size available from early 2015.


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