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Pioneering popcorn company launches new label

24 September 2014

The couple who first introduced gourmet popcorn to the UK market have launched five new flavours under a brand new label.

Love Popcorn is the brainchild of Catherine and Richard Furze who have been at the forefront of the growing popcorn industry since 2008, when they founded the Consett Popcorn Company.

Now, the husband and wife team, the first in the country to market hand-made savoury popcorn, have consolidated their position with a new range of lower calorie flavours – all made with proper ingredients. 

The new Love Popcorn flavours include Sea Salt and Cracked Black Pepper, Fiery Salsa – made with real tomato, chilli and cumin - Cocoa Crisp, Salty Sweet and Sweet Vanilla.

Not only are Love Popcorn products made from healthier, wholegrain corn – which is low in fat and high in anti-oxidants – but the new flavours have already been preferred over other brands in a series of consumer taste tests prior to their launch.

“Unlike some manufacturers, who use flavourings extensively to provide a flavour kick, we only use totally natural, kitchen cupboard ingredients in our recipes,” said Catherine, “that way our popcorn is as close to home-made as you can buy in the shops.”

“There are no weird flavourings, colourings or fillers, and we use only the finest ingredients - such as Madagascan vanilla – to ensure that, while our popcorn is lower in calories, it’s very high in quality.” 

Love Popcorn - which is gluten free and handmade, using traditional artisan methods - is aimed at the gourmet market and has been designed to appeal to high end multiples and speciality delicatessens and food retailers.
The popcorn market has seen a 10 per cent* UK growth in the past year and Love Popcorn co-founder Catherine  believes it will continue to grow in recognition of the need for healthy alternatives to fat laden snacks, such as crisps and chocolate.

“Consumers are increasingly concerned about the health implications of what they eat , which is why we believe there is such a strong market for Love Popcorn - that and the fact that it tastes fantastic.”

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