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Beverages are conquering the confectionery world

22 September 2014

The taste of cola, ice tea, tonic and ginger ale is popular around the world – and not only in beverages.

Trends from the beverage industry are increasingly spilling over into other segments of the food industry, creating refreshing inspiration for innovation in the confectionery industry, too. To meet this trend, Doehler has developed a range of natural flavours and colours as well as fruit juice concentrates and tea extracts specifically for the confectionery industry. Thanks to the company's decades of expertise in the beverage sector, the natural flavours are characterised by taste profiles that are true to the original. Doehler has developed fresh new product ideas for sweets and fruit gums as an example of where the natural flavours and ingredient systems can be used. As a result, “clear lemonade”, “chai-orange”, “ginger ale-chilli” or even “Hugo” could soon be providing refreshment in the confectionery aisle, too. 

The topic of “naturalness” is becoming more and more important in all segments of the food market – and this also applies to confectionery. “As a manufacturer of natural ingredients for food and beverages, Doehler puts naturalness at the heart of everything it does. Thanks to the company's own fruit processing facilities, it is able to produce a very extensive portfolio of different natural ingredients such as fruit juice concentrates, fruit preparations, natural flavours and colours and much more. This allows Doehler to offer the confectionery industry not only high quality, natural building blocks but also a product experience that stimulates all these senses equally.” says Ingo Schlüter, Head of Sales Region Europe at Doehler. Based on this holistic sensory approach, Doehler guarantees its customers an important building block to success – helping them to stand out from the crowd. 


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