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Traybake system launched to help bakers cash in on booming mini-loaf cake market

18 September 2014

Chevler is launching a two-component Traybake system in order that small craft bakeries, coffee shops and in-store bakeries can take full advantage of the growing market for single portion mini-loaf cakes without having to invest in expensive metal trays.

Chevler Marketing and Business Development Manager Garry Parker revealed that the company had worked hand-in-hand with two leading distributors in the UK and Ireland and a European partner in the development of the product.

The result is a system that comprises a tray which is supplied flat-packed but which is very quick and easy to assemble along with the oblong mini-loaf cake cases which are being produced on a new machine designed and built by Chevler at its Hengoed factory in mid-Wales. Once the board is assembled the cases simply slot into the apertures, filled with batter and then put into the oven.

Designed to fit on standard UK baking trays the grease resistant trays are made from a board that is certified for food contact and for temperatures up to 220 C. It is also suitable for use in a microwave oven. Initially supplied with 10 apertures there will be 15 trays and 1,500 cases per pack. 

Outlining the benefits of The Chevler Traybake System Garry Parker said:
“Standard metal mini-loaf cake trays are relatively expensive and they may need greasing and washing. This system allows bakers and coffee shops to cost-effectively offer their customers who are now looking for something different to a standard cupcake or US-style muffin. They can make small volumes at a time which will allow them to emphasise the freshness of their products.

“In addition, The Chevler Traybake system requires a lower temperature and a shorter baking time which results in reduced energy costs and savings all-round. The board is waterproof meaning the cases could be filled with batter and then frozen already placed in the tray.

“As the manufacturer of the oblong wraps we also offer a bespoke print service in order that bakers can have their logo or their own message or design on the wrap which enables them to promote their business and increase brand awareness. There will however also be a  choice of five stock colour cases to chose from. These are: White; Brown; Red; Yellow; and Black plus a natural unbleached Kraft paper which is ideal for the organic sector and farmers’ markets.

“We believe the demand for cupcake cases may now finally have plateaued. With the increased interest being shown in retro-baked products sparked by baking shows on TV this new system is ideal for any of number of products as it allows bakers to a put a modern, single portion twist on traditional round and oblong cakes. It has already been trialled by a number of bakeries which have been delighted with how easy it is to use and the quality of the finished product.”

Garry Parker revealed that Chevler will shortly be adding to the range by introducing different-sized trays with different shaped apertures which will enable bakers to exploit their creativity to the full. He added that the launch will be supported by both above and below the line marketing.

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