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UK ingredients firm targets booming food market in S.E Asia

24 July 2014

UK-based food coatings specialist Bowman Ingredients has continued its global expansion with the launch of a new company in Thailand.

Bowman Ingredients Thailand is the result of a joint venture with a leading food coatings firm based near Bangkok.  The new company is dedicated to supplying breadcrumbs, batter mixes and dry mix marinades for the growing value added food market across South East Asia, including Thailand, Indonesia, Malaysia, Philippines and Singapore.

Bowman Ingredients works in partnership with food processors around the globe to develop products for major retailers and quick service restaurant chains worldwide.  The company produces a full range of coating systems for frozen and chilled food, including value added poultry, fish, potato and vegetable products.
 
The launch of Bowman Ingredients Thailand forms part of the company’s ongoing global expansion plan.  As well as increasing support for customers worldwide, the new venture will enable Bowman Ingredients to strengthen its position in developing markets.

Bowman Ingredients Sales Director, Richard Easey, says: “The value added food market across South East Asia has recently seen growth of over 10% year on year, with further expansion predicted.  Bowman Ingredients Thailand offers the fast response, high quality and product innovation required by food processors serving this rapidly expanding market.”

He adds: “We are delighted to have partnered with an established food coatings company in Thailand.  The firm has built a successful business based on exemplary customer service and product quality.  By combining these skills with our own expertise in product innovation and market analysis, we are confident that Bowman Ingredients Thailand is the perfect partner for food processors supplying the retail and fast food market in South East Asia.”

Bowman Ingredients Thailand is operating from two manufacturing facilities based at the Kabinburi Industrial Zone to the East of Bangkok.  The existing factories feature a crumb plant with a capacity of 7,500 tonnes per year and a blending plant with a capacity in excess of 25,000 tonnes per year.

Existing staff have remained with the business and the operation is still headed by Min and Emchai Kamseang.  The husband and wife team has over 70 years’ food ingredients experience between them, supplying a large customer base across five countries.  A number of new positions are planned within the next year, including roles in finance, sales and new product development.

Bowman Ingredients was established in 1992 and with a strong customer focus it has grown to become one of the UK’s leading food coatings companies.  Bowman Ingredients is dedicated to product innovation, with dynamic teams of food scientists and industry experts analysing market trends and developing new coatings technology.

Bowman Ingredients serves the worldwide food industry with a comprehensive global network of technologically advanced development and manufacturing sites, including its new operation in Thailand.   In addition to its UK headquarters in Hertfordshire and a second processing plant in East Yorkshire, the company has technical and manufacturing bases in South Africa and Australia.  For more information visit: www.bowmaningredients.co.uk


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