This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Heineken £58million investment good news for Bulmer

04 April 2014

Apple growers who supply Hereford-based HP Bulmer have been given a welcome boost after Heineken, which owns the brand, announced a £58million investment in the county.

Capacity at the HP Bulmer site, which already uses a third of the UK’s apples, will be expanded and it will also take on packaging roles from Universal Beverages. But that will mean job losses at UB’s Ledbury home, which will only operate as a fruit milling site. Changes are due to be completed by 2015.

Heineken says the investment demonstrates the company’s commitment to keeping the county as the ‘global home of cider’ and will secure hundreds of jobs. Bulmer will increase its already vast consumption of apples – it takes up to 30% of the UK crop – showing faith in growers who have been investing rapidly in replanting orchards up and down the country.

Last week, the Western Daily Press reported fears in the cider industry that thousands of acres of orchards may have been ruined in the floods, with damage potentially only shown by crops dramatically fail later in the season.

But a spokesman for industry body Cider UK said there were few concerns about increased demand from the Bulmer expansion.

“We don’t yet know the extent of any damage to crops by the floods and winter weather, but most of the growers that supply Bulmer were relatively unaffected,” Simon Russell told the Daily Press yesterday.

“Growers have been actively planting orchards for a few years now and there will be enough apples coming on line in years to come.”

Ledbury town and county councillor Liz Harvey said of job losses at UBL: “Clearly it’s concerning on the jobs front. It’s one of the major employers in Ledbury and I would like to see it continue to be a key employment site.”

Print this page | E-mail this page


Article image Comment: Novelty matters in the energy drinks market

A seemingly straightforward patent application for a composition intended to provide and maintain mental alertness has been the focus of a patent dispute lasting several years. This just goes to show that in the world of energy drinks novelty definitely matters.Full Story...

Threat to nearly 300 jobs at Britvic sites

The possible closure of the Britvic factory in Chelmsford, Essex, and sites in Huddersfield and Belfast, with the possible total loss of 290 jobs has been described as ‘a bitter blow’ for the workforce and the local economies by Unite, the largest union in the country.Full Story...

BRC: Alcohol price plans will penalise customers


Beverage manufacturer scoops Best Factory award


Article image Cuppas of Belfast brew in the mists of Kigali

Tea lovers in Rwanda’s capital Kigali are now enjoying cuppas of Belfast Brew from Suki Tea, the Northern Ireland blenderFull Story...


Article image Artificial intelligence in the food industry

Artificial intelligence (AI) has been heralded as the next best thing since sliced bread. But what might it really mean for the food industry and what are the implications? Stephanie Duvault-Alexandre explains. Full Story...

Article image Reduce, reuse, recover

Taking simple steps to reduce water consumption or access wastewater treatment technology can help change the way this valuable resource in managed, says Simon EmmsFull Story...

Added value: the best way to deliver ROI

Food Processing Awards 2018: Rewarding excellence and innovation in food engineering

A recipe for continuous improvement success