This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Sponsored Article

Thinking outside the box…

03 February 2014

The design brief for this product was to bring ‘bag in box’ wine into the 21st century. In order to do so, it was decided that wine in a box had to become ‘fashionable’. With the knowledge that 8 out of every 10 bottles of wine bought to drink at home are bought by women plus the knowledge that handbags are at the top of a woman’s most wanted list, the Vernissage Wine Handbag was, without doubt, the most obvious fashion choice.

This clever idea was the brainchild of Takis Soldatos of Oenoforos. In cooperation with Sofia Blomberg who has worked in advertising and fashion for over 20 years, a line of sophisticated, ‘designer’ Wine Handbags was created. Their excellence was immediately acknowledged as, in 2010, they won both the "Most Innovative Design" in the Carton Awards 2010 and Gold in the Pentawards 2010. Acknowledgement of their originality and quality  continues and in 2013 the Wine Handbags were awarded Bronze in the Harpers Design Awards.

The designers have also been clever enough to ensure that what is in the handbag is just as pleasing as the packaging. “Design is an important part of the brand,” Takis explains, “but it is also important that the contents reflect the same quality as the design so the customer knows exactly what can be expected.” He has succeeded. All three blends have a Pays D’OC appellation and are young, fresh and fruity. The Viognier/Chardonnay and the Cabernet Sauvignon/Syrah were awarded Silver Medals in 2011 and 2012 and Takis is proud to announce that the Cabernet Sauvignon/Syrah won Silver at the Concours Mondial de Bruxelles 2013.

The Vernissage Wine Handbag was launched in Sweden and its success has now spread to Canada (particularly the 3 litre version), China, Japan and Europe with the launch in the UK through The Exceptional Wine Company Ltd (TEWC) just before Christmas 2012.  The Wine Handbags are bought by both men and women of almost any age . . which shows the breadth of the appeal of this innovative product. Since the UK launch, TEWC has not only been inundated with orders from the UK but is currently also exporting to Australia and the US (where the Wine Handbags are not yet available) despite the hefty delivery charge, France, Germany, Spain, Belgium and the Falkland Islands.

“The reaction has been incredible”, says Carolyn Butler, Director of TEWC. “We have been inundated by the press asking to do articles – Hello!, the Daily Mail, Stylist to mention a few and we have received Thank You letters from our customers for sending them such an original and stunning product.”  The fact that sales in the UK from a standing start have risen to thousands within such a short space of time absolutely acknowledges the correctness and outstanding appeal of the design and contents of the Vernissage Wine Handbag.


More information...

Print this page | E-mail this page

RELATED CONTENT...


Article image Schoeller Allibert takes bulk containers to the max

Schoeller Allibert has further enhanced its commitment to help companies reduce their environmental impact with the launch of the MaxiLog® bulk container range.Full Story...

Article image Vertical tray packing solved

Incorporating the very latest FANUC M-710iC/45M robot and Pacepacker’s own-design shingle feed end-effector and tray denester, the STL can vertically pack everything from fresh produce bags (e.g. salad, chopped vegetables, stir fry mixes and noodles), to FMCG ambient goods (coffee, dried pasta, flour) and household cleaning products. Full Story...

Thortons stays sweet on Linx

Seaweed chips in compostable NatureFlex™ packaging

Pacepacker’s new Compact Cartesian Palletiser is a fitting solution

RELATED SPONSORED ARTICLES...


Article image Thinking thin: it pays to consult a specialist

With more and more manufacturers looking for lighter, cheaper and more sustainable packaging, it is no wonder that demand for thin wall mouldings is showing a healthy upward curve. Full Story...

Article image Kliklok announces new Managing Director

Kliklok International, manufacturers of automatic packaging machinery, has announced the appointment of Neil Fowell as Managing Director with effect from 28th October 2013, taking over from Bob Morley who is retiring after six years at the helm.Full Story...

Dumpy doesn't have to mean frumpy!

Renting plastic RTP from PHS Teacrate is logistical cost-saving solution for SMEs

YPS acquire Camline!

MOST VIEWED...


Article image What role does refrigeration play in the supply chain?

Controlling the temperature of food across the whole supply chain is vital to extend shelf life. But how much can be gained by food manufacturers through careful monitoring at all process stages?Full Story...

Article image Anheuser-Busch InBev’s distribution strategy model

Over the past 10 years Anheuser-Busch InBev (A-B InBev) has grown its global distribution network using a strategy which goes against the grain for traditional brewery specifications. In place of cost and time intensive permanent structures, it has adopted a design-driven approach in partnership with Herchenbach, a manufacturer of temporary buildings and semi-permanent warehouses. Full Story...

A recipe for continuous improvement success

Getting the best out of PLCs

Time to rethink your water strategy?

http://www.fdf.org.uk/events/Cyber-Security?utm_medium=email&utm_source=emailer&utm_campaign=cyber-security-feb-2018https://eclipsemagnetics-mail.com/p/4G37-24D/free-site-survey