This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

https://servedby.flashtalking.com/click/2/82776;2714294;369307;211;0/?ft_width=1&ft_height=1&url=16151650

Sponsored Article

Asda’s simply roast in the bag chicken flying high with FFP

06 November 2013

Great-tasting, succulent whole chicken, ready to be roasted in the bag with a variety of delicious added-value flavours have hit the chiller cabinets in Asda as part of their premium Butcher’s Choice range, with new ovenable printed packaging produced by FFP.

FFP worked closely with leading UK food company Faccenda, who had been challenged by Asda to come up with a truly innovative packed product, and who worked closely throughout with FFP together with machinery manufacturers and ingredient suppliers to create the category-defining result.

The new packaging, part of FFP’s key Estercook high temperature packaging project was produced in conjunction with film partner DuPont Teijin Films and allows people to cook a delicious whole chicken, from scratch, without ever having to handle the raw bird. Many people miss out on the benefits of cooking because they lack confidence in handling and storing raw food. FFP’s Estercook packaging remedies this by taking the handling and the waste out of the equation. People take a convenient pack home and place it directly into the oven, so they don’t come into contact with the food until it is fully cooked.

The pack is simply pierced once, placed into the oven and left to cook in one of seven complementary flavoured coatings, from spicy piri-piri to traditional sage and onion. The pack forms a chamber around the bird, keeping the inside of the oven clean and allowing the moisture and flavourings from the chicken to surround and permeate the flesh. The chicken skin will brown within the pack, and customers can choose to open the pack a few minutes before the end of cooking if they want a crispy finish.

Asda are supporting the launch with a campaign called ‘Love Your Leftovers’, aimed at cutting waste, each bag printed with a QR code and a recipe idea, plus on-line video tips from Jim Viggars, Asda’s head of meat quality.


More information...

Print this page | E-mail this page

MOST VIEWED...


Article image Getting the best out of PLCs

PLCs are something of an industry giant, so why is there still apprehension when engineering issues arise? Food Processing investigates.Full Story...

Article image What role does refrigeration play in the supply chain?

Controlling the temperature of food across the whole supply chain is vital to extend shelf life. But how much can be gained by food manufacturers through careful monitoring at all process stages?Full Story...

Anheuser-Busch InBev’s distribution strategy model

Gently does it

Time to take steps to reduce plastic waste

http://www.fponthenet.net/whitepapers.aspx?ShopItemID=1231