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Sainsbury’s issues apology to ‘shocked and speechless’ customer

25 October 2013

Sainsbury's has issued an apology following alleged comments by an employee who is said to have suggested that a new mother ‘shouldn’t be out of the house with a baby this young’.

Sabina Latto claims that she was approached by a female employee in a store in Hedge End, Hampshire, with questions about her six week old son. She also claims that she was asked: “Where’s the father?”.

Latto allegedly complained while in the store and the worker is said to have apologised. "I was approached by a member of staff, and when you have a new baby lots of people approach you and usually it's very kind things like 'oh isn't he gorgeous', and initially that's how the conversation started," she told BBC News.

"Unfortunately it took a very sudden turn when she decided to tell me that, basically, I shouldn't be out of the house with a baby this young. She asked me what I was thinking 'bringing my son to a place like this'. It left me completely shocked, I was almost speechless.

"Then she went on to ask me where my son's father was. [It] made it seem like I wasn't looking after him properly and that I was neglecting him when all I was doing was having a look round the shops."

In a statement, Sainsbury's said: "We are deeply concerned by this incident and apologise unreservedly to Mrs Latto for the distress this has caused her. We are investigating what happened and the store manager would like to meet Mrs Latto to apologise in person."


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