This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Evian advert set to become most viewed YouTube video of all time?

10 October 2013

Luxury mineral water brand Evian, part of the Danone Group, has established a game changing marketing plan for its Baby & Me video campaign. Through social media outlets, the advert has gone viral and already reached nearly 65million views on YouTube. 

The video, which is a follow up to Evian’s 2009 ‘Live Young’ roller skating babies video, shows adults dancing with their ‘baby version’ reflections in a shop window. Viral experts believe that it could become the most viewed YouTube video of all time.

Nevertheless, despite the fact that Evian’s previous ad campaign attaining 71.5m views, sales of the water brand actually declined. According to research by the Wharton School of the University of Pennsylvania, in the year the ‘Live Young’ video went viral, Evian’s sales dropped 25%.

The brand continued to lose market share in the UK in 2012, according to SWNS.com and, while the Danone Group's water business is growing overall, it does not mention Evian specifically in either its quarterly financials or its most recent investor presentation.


Print this page | E-mail this page

MOST VIEWED...


Article image What role does refrigeration play in the supply chain?

Controlling the temperature of food across the whole supply chain is vital to extend shelf life. But how much can be gained by food manufacturers through careful monitoring at all process stages?Full Story...

Article image A recipe for continuous improvement success

Suzanne Gill reports on the important role that continuous improvement has to play in ensuring food processes remain profitable in an ever more competitive environment. Full Story...

Anheuser-Busch InBev’s distribution strategy model

Getting the best out of PLCs

Hygienic drainage for food safety

https://eclipsemagnetics-mail.com/p/4G37-24D/free-site-survey