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Evian advert set to become most viewed YouTube video of all time?

10 October 2013

Luxury mineral water brand Evian, part of the Danone Group, has established a game changing marketing plan for its Baby & Me video campaign. Through social media outlets, the advert has gone viral and already reached nearly 65million views on YouTube. 

The video, which is a follow up to Evian’s 2009 ‘Live Young’ roller skating babies video, shows adults dancing with their ‘baby version’ reflections in a shop window. Viral experts believe that it could become the most viewed YouTube video of all time.

Nevertheless, despite the fact that Evian’s previous ad campaign attaining 71.5m views, sales of the water brand actually declined. According to research by the Wharton School of the University of Pennsylvania, in the year the ‘Live Young’ video went viral, Evian’s sales dropped 25%.

The brand continued to lose market share in the UK in 2012, according to SWNS.com and, while the Danone Group's water business is growing overall, it does not mention Evian specifically in either its quarterly financials or its most recent investor presentation.


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