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Asda pledges support for UK food bank

04 June 2013

Asda has announced a multi million pound pledge to send surplus stock to one of the UK’s largest food banks, rather than return it to manufacturers, where it often ends up in landfill.

The retailer said the initiative – a supermarket first - would increase the quantity of food sent annually to FareShare by 41% and provide an extra 3.75million meals a year to the UK’s homeless and poor. According to Asda, all of its suppliers will automatically become part of the scheme which it claims could save local charities around £4.5m.

In the UK there are an estimated 5.8m people living in ‘deep poverty’ and in the past year alone FareShare has seen a 26% increase in the number of charities turning to it for food donations.
Barry Williams, chief merchandising officer for food at Asda, said: "Food poverty is a very real problem and is getting worse, not better. Through our new supply chain model and work with FareShare, I am proud that we are able to help feed millions of families around the UK who would otherwise go to bed hungry."

Lord de Mauley, minister for resource management and environmental science, added: "We are really pleased that Asda is involved in this project with FareShare, which helps people in need while also reducing food waste. The industry has done great work to reduce waste in the supply chain, and it's really positive that Asda are also helping charities save money, which they can put to even better use."



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