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High-recycled aluminium developed for beverage market

02 May 2013

Recycling specialist, Novelis, has announced the commercial availability of the industry’s first independently certified, high-recycled content aluminium designed specifically for the beverage can market.

With a minimum of 90% recycled aluminum, Novelis says its evercan aluminium beverage can body sheet will enable soft drinks, beer and other beverages to be delivered in a low carbon footprint consumer package.

Phil Martens, Novelis president and chief executive officer, said the announcement was part of the company’s vision of producing an aluminium can with up to 100% recycled content. “Our Novelis evercan high-recycled content beverage can body sheet, backed by the industry’s first independent certification program, represents tremendous progress in sustainable consumer products packaging,” he said.

The organisation is initially offering its aluminium can body sheet, guaranteed to contain at least 90% recycled content.  According to Novelis, when combined with the can end made of a different alloy during the can making process, the evercan will enable beverage companies to market beverages in standard 12oz aluminum cans certified as made from a minimum of 70% recycled content.
 
“This first phase of the Novelis evercan high-recycled content initiative serves as a critical catalyst for Novelis to work more closely with consumer brand customers, our supply chain partners and other community stakeholders to increase end-of-life recycling of used beverage containers,” said John Gardner, Novelis chief sustainability officer. “We encourage wide participation from other aluminium suppliers, beverage and packaging companies, retailers and distributors, recyclers, municipalities, environmental groups and consumers themselves in promoting the use of more sustainable consumer packaging through aluminium recycling.”


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