This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Sponsored Article

New drink is Upbeat – and well protected

29 April 2013

Special sleeves incorporating UV protection from CCL Decorative Sleeves are being used to protect and enhance the quality of a new range of high protein dairy drinks, as well as creating a distinctive on-shelf presence for the brand.

Upbeat® drinks – available in strawberry and mango & passion fruit flavours – have been launched by the Good Whey Co, part of Volac, a family owned British business with more than 40 years experience in extracting whey protein from milk.  Upbeat is the result of intense research and development to create a great tasting dairy drink that is also full of essential protein.  Each 250g bottle contains 20g of protein.

The new drink is a high quality fresh product and it was therefore essential that its packaging projected a premium image and distinguished it from traditional UHT drinks.  At the same time, the product needed to be effectively protected from UV light degradation, which could adversely affect its taste and shelf life.

The Good Whey Co has selected a custom-designed PET bottle with a tapered waist.  To protect the product, CCL Decorative Sleeves has developed a full body shrink sleeve label in white cavitated PET which ensures excellent opacity.  In addition, the sleeve is printed with a UV absorbing lacquer.

Equally important, the 360° landscape of the sleeve provides the space for the iconic ‘Upbeat’ cartoon design that creates an eye-catching appearance for maximum on-shelf appeal, while there is also room for essential product information and nutritional details.  The sleeves, which wrap tightly around the contours of the bottle, are flexo printed in nine colours with a matt silk finish that is smooth to the touch and further reinforces the brand’s quality positioning.

CCL Decorative Sleeves was selected for the project thanks to the company’s technical knowledge and skills and its ability to provide effective customer support during the project’s development.

“Upbeat is a unique high quality drink and it was very important that the packaging reflected this,” explains General Manager Ivor Harrison.

“The high impact sleeves maximise the effect of the stylish bottle to create a totally different look and feel that help to convey an impression of health and fun, while also protecting the quality of the drink.  We have been very grateful for Decorative Sleeves’ input and assistance throughout the project.”


More information...

Print this page | E-mail this page

RELATED CONTENT...


Article image Schoeller Allibert takes bulk containers to the max

Schoeller Allibert has further enhanced its commitment to help companies reduce their environmental impact with the launch of the MaxiLog® bulk container range.Full Story...

Article image Vertical tray packing solved

Incorporating the very latest FANUC M-710iC/45M robot and Pacepacker’s own-design shingle feed end-effector and tray denester, the STL can vertically pack everything from fresh produce bags (e.g. salad, chopped vegetables, stir fry mixes and noodles), to FMCG ambient goods (coffee, dried pasta, flour) and household cleaning products. Full Story...

Thortons stays sweet on Linx

Seaweed chips in compostable NatureFlex™ packaging

Pacepacker’s new Compact Cartesian Palletiser is a fitting solution

RELATED SPONSORED ARTICLES...


Article image Thinking outside the box…

The design brief for this product was to bring ‘bag in box’ wine into the 21st century. In order to do so, it was decided that wine in a box had to become ‘fashionable’. With the knowledge that 8 out of every 10 bottles of wine bought to drink at home are bought by women plus the knowledge that handbags are at the top of a woman’s most wanted list, the Vernissage Wine Handbag was, without doubt, the most obvious fashion choice.Full Story...

Article image Thinking thin: it pays to consult a specialist

With more and more manufacturers looking for lighter, cheaper and more sustainable packaging, it is no wonder that demand for thin wall mouldings is showing a healthy upward curve. Full Story...

Kliklok announces new Managing Director

Dumpy doesn't have to mean frumpy!

Renting plastic RTP from PHS Teacrate is logistical cost-saving solution for SMEs

MOST VIEWED...


Article image Spray and save on the glazing process

Food glazes are widely used in the bakery sector to improve the look and taste of baked products. Traditionally, this coating process has resulted in substantial waste. Technology advances mean that this is no longer the case. Full Story...

Article image Your flexible friend in the food factory

Suzanne Gill finds out where thermal imaging technology can help around the factory. Full Story...

Self diagnostics: an enabler for predictive maintenance

A dry-ageing process improvement

What role does refrigeration play in the supply chain?

http://www.appetite4eng.co.uk