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Demand for greener packaging 'booming'

10 April 2013

North West box maker eCorrugated has reported a dramatic shift in demand towards its greener packaging during the last nine months, signifying what it believes to be a permanent change in the market.

eCorrugated reveals that since July 2012, its Next Box product, manufactured from a lightweight 100% recycled board, has represented 40.4% of its total production. 

The company states that demand has been driven by both a desire from customers to adopt greener packaging and also to reduce costs. Next Box uses 5% less material and, as it is both lighter and thinner than traditional board, reducing logistics journeys by 20%.

Paul Lavelle, director of eCorrugated, comments: “A highly cost conscious and environmentally aware market has created the perfect conditions for the demand for such products to thrive. Both these factors are overcoming the traditionally conservative nature of the packaging market, accelerating the rate of change. As a result the environmental credentials of the sector are taking a much greater step forward than anyone – including us – anticipated.”

Also helping make the case for the new generation of packaging boards is that customers are seeing the improvements for themselves says Paul.

“Our Next Box uses a specialist board is engineered by Prowell and delivers a 10% improvement in ECT and an enhanced surface structure for quality printing. When customers see a better product being produced, combined with the knock on savings and environmental credentials, there’s little reason to switch back.”


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