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UK redistribution organisation provides sustainable beef for poor

05 April 2013

A British food redistribution organisation is providing food poverty charities in South Yorkshire with fresh meat, after the completion of a groundbreaking trial to rear beef cattle on food waste from the retail and manufacturing industry.

Company Shop says its innovative approach demonstrates the possibility of using food products that would otherwise be wasted, to feed livestock and meals for people that need them the most.

By converting inedible surpluses that are at the end of their use by date into animal feed and subsequently fresh meat, the firm has attempted to create a closed loop recycling system with charitable benefits.

The first ‘Company Shop Cow’ is now ready for donation and will be shared equally between the local branch of FareShare, the Barnsley Churches Drop In Project and The Salvation Army. 

Food waste is in no short supply, but food poverty continues to spiral, as 4.7million people are now thought to fall beneath the threshold. The Company Shop Cows model has been developed to present a sustainable, localised solution that could transform the way charities meet people’s nutritional needs. With the trial such a success, the organisation is already rearing its next cow.

Peter Mulrooney, trustee of Barnsley Churches Drop In Project, said: “Company Shop is a fantastic supporter of the Barnsley Churches Drop In Project. With this generous donation we will be serving homemade, nutritious meals for weeks to come to the people that need them the most. It is always so hard to source and afford protein, and now we have fresh beef on the menu! We cannot thank them enough.”

John Marren, chairman of Company Shop, added: “Supporting local charities is so important to us at Company Shop; but we always want to do it in a way that is sustainable. The Company Shop meat initiative provides a solution to food waste; creates a plentiful supply of animal feed and most importantly; results in wholesome meals for vulnerable people. This is just the beginning. We have lots more exciting ideas like this to come.”

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