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New bespoke service launched by Mr Crumb

15 February 2013

Hand made Irish food manufacturer ‘Mr Crumb’ is launching a new bespoke service in response to identifying a widening gap in the food ingredients and manufacturing industry.

Increased consolidation within the food industry is creating huge, highly automated behemoths with slow response times, while Mr Crumb, which employs 70 highly skilled staff at its 35,000 BRC 'A' grade facility will offer manufacturers and retailers small batch hand made, quick turn around products in response to consumer demand. 

10% of Mr. Crumb’s staff work in NPD on projects for various international retailers.

Mr Crumb which manufactures a range of ingredient including fresh breadcrumbs; stuffing; toppings; flavoured butters and sauces, that can be used in a wide range of meat, poultry, fish and non meat ready meals, as well as party food and hand held snacks, believes the service is unique in its sector.

Consumers are increasingly responding to media usage of certain ingredients. The company can assist retailers to capitalise on this by delivering small batches of a range of bespoke own label or branded products with a quick turn around. All will use highest quality Irish sourced ingredients and can be supplied chilled or frozen.

Says managing director, Jason Coyle: “Recently we have produced a range of hand held frozen snacks for a German food chain, and an infused cranberry based stuffing for a major UK supermarket. A retailer can approach us on a Friday with a concept and by the following week we can have our test kitchen developing it. From concept to shelf can be as short as 4 weeks. It’s this flexibility and customer focus that is setting us apart.”

Mr Crumb which was set up in 1996, has a turnover of over €7million and produces more than 2000 tonnes of products a year. It already exports to mainland Europe and was recently nominated for the prestigious Irish Exporter of the Year Award.

The company has Sales and NPD staff based full time in the UK and has a consolidation hub outside Birmingham.


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