This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

BRC: Alcohol price plans will penalise customers

28 November 2012

Controls on alcohol prices and promotions will not address the causes of irresponsible drinking but they do set a dangerous precedent for Government interference in markets in the future, says the BRC

Reacting to the Government’s Alcohol Strategy proposals for England and Wales, the British Retail Consortium (BRC) stressed retailers are already hugely engaged in action that is making a difference; including funding the Drinkaware campaign, using Challenge 25 to prevent underage sales and putting unit labelling on products to help people regulate their drinking.

British Retail Consortium Food Director Andrew Opie said: Most major retailers believe minimum pricing and controls on promotions are unfair to most customers. They simply penalise the vast majority, who are perfectly responsible drinkers, while doing nothing to reduce irresponsible drinking.

“Harmful drinking has cultural causes and retailers are tackling those with collaborative working on clear labelling and targeted awareness campaigns that help customers drink responsibly. Where’s the evidence that imposing a blanket measure that puts up prices for all customers will make a difference?

“Most people already drink less than recommended limits. There is no reason why they should be denied access to discounts.

“The Government should recognise the role of personal responsibility. It should not allow interfering in the market to regulate prices and promotions to become the default approach for public health policy.”


Contact Details and Archive...

Print this page | E-mail this page

RELATED CONTENT...


Article image Heineken £58million investment good news for Bulmer

Apple growers who supply Hereford-based HP Bulmer have been given a welcome boost after Heineken, which owns the brand, announced a £58million investment in the county.Full Story...

Article image Comment: Novelty matters in the energy drinks market

A seemingly straightforward patent application for a composition intended to provide and maintain mental alertness has been the focus of a patent dispute lasting several years. This just goes to show that in the world of energy drinks novelty definitely matters.Full Story...

Threat to nearly 300 jobs at Britvic sites

JUICE SUPPLIER COBELL DEFIES RECESSION

Beverage manufacturer scoops Best Factory award

RELATED SPONSORED ARTICLES...


Article image Cuppas of Belfast brew in the mists of Kigali

Tea lovers in Rwanda’s capital Kigali are now enjoying cuppas of Belfast Brew from Suki Tea, the Northern Ireland blenderFull Story...

MOST VIEWED...


Article image Spray and save on the glazing process

Food glazes are widely used in the bakery sector to improve the look and taste of baked products. Traditionally, this coating process has resulted in substantial waste. Technology advances mean that this is no longer the case. Full Story...

Article image Your flexible friend in the food factory

Suzanne Gill finds out where thermal imaging technology can help around the factory. Full Story...

Self diagnostics: an enabler for predictive maintenance

A dry-ageing process improvement

What role does refrigeration play in the supply chain?

http://www.appetite4eng.co.uk