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Endoline makes 'crucial' director appointment

04 October 2012

As part of end-of-line solutions specialist Endoline Machinery’s continuing growth strategy the company has appointed a dedicated Sales and Marketing Director, Simon Taylor, who will spearhead their international campaigns; and promote the diversity of Endoline’s broad equipment range.

The move follows an increase in export sales and the requirement for a comprehensive approach to developing sales campaigns incorporating both the UK and Endoline’s extensive network of global distributors.

Alan Yates, MD of Endoline, comments: “Our initial objective to increase exports has been both met and exceeded through our distributor relationships; however we now need to ensure that the Endoline brand and reputation as experts in end of line packaging is raised amongst manufacturers throughout the UK, Europe and beyond – while emphasising the vast range of our equipment portfolio.”

Simon joins Endoline from his five year post as Sales and Marketing Manager for Lock Inspection Systems where in addition to re-establishing Lock as a major player in the UK food industry, he set up a successful sales and service office in China as the flagship of Locks export business in the emerging markets of Asia, Eastern Europe and the Middle East.

Leading a team of 12, Simon’s primary objective will be to concentrate on promoting Endoline’s full range of case erecting, sealing, loading and palletising equipment. Simon commented on his new role: “There are a multitude of opportunities to take the Endoline brand into new export markets. The modular nature of the core range of equipment means that enhancements can be delivered in any manufacturing unit to create either a semi or fully automatic line. In addition Endoline has strong ties with a number of leading companies, enabling it be part of a turnkey solution.”

“With strong positions already established, in markets as diverse as Australia and Russia, early objectives are to consolidate these positions and work with our portfolio of multinational accounts to generate new opportunities and proliferate the Endoline brand and values.”

Alan Yates comments: “We are delighted to have Simon on board; his appointment is critical to Endoline’s continuing success and important to maintaining and growing both UK and overseas relationships.”

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