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Pom-Bear launched in limited edition brand new shape

20 September 2012

Intersnack has launched a limited 'Winter' edition of its family snack, Pom-Bear. Originally produced in its 'teddy' format since its UK launch in 1990, this 2012 edition comes in a 'Snowmen' shape

Pom-Bear Snowmen are made from potato to the same basic recipe as standard Pom-Bear, but with a new seasonal flavour called ‘Pigs in Blankets.’ As with all Pom-Bear products they have no artificial additives, colours, flavours or preservatives and are gluten-free. Although the flavour is sausage and bacon, the recipe is meat-free and has been approved by the Vegetarian Society.

Pom-Bear’s standard range was revised to reflect Britain’s ‘Top five favourite flavours’ in January 2012, a move which has helped to build sales by 38% this year.

Steve Harger, marketing manager for Intersnack, comments; “This is the first time that Pom-Bear has ever appeared in any shape other than bears. Recent consumer research gave permission for new shapes and the idea of seasonal and limited editions was popular with both kids and parents.

“Plus our previous work with Halloween special editions has proved these capable of generating incremental growth rather than stealing sales from the standard range. We are confident that this novel seasonal edition will be a hit with family snack buyers this winter.”

Pom-Bear is already established as one of the UK’s top five bagged multipack snacks.2 It will go on-shelf in both major retailers and the independent sector from October, available in a 6x 19g multipack, RRP £1.39.

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