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Smurfit Kappa awarded at Worldstar Packaging Awards

18 September 2012

The Pouch-Up, already winner of the Starpack in the UK and holder of the Packaging Oscar, keeps on winning. The World Packaging Organization (WPO) granted the Smurfit Kappa Bag-in-Box the Worldstar Packaging Award 2011/2012 in the category of packaging beverages

This year, the jury made up of 23 representatives of WPO and a representative of the International Organization of the Packaging Press considered the candidacy of 243 products from 32 countries in seven different categories.

The jury compared the registered products with other similar packagings of the market and rewarded those they considered superior in terms of performance or innovation.

The Pouch - Up convinced the jury with its design, film performance, ease of use and its low carbon footprint. Available in 1.5 L and 3 L, its surface formats can be printed in high resolution flexo allowing a perfect identification of the brandon the shelf.


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