This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Britvic responds to plastic cap debacle

13 July 2012

Britvic has reacted to the 'packaging safety issue' that followed the recalling of its Fruit Shoot bottles on 3 July. It led to the company's shares dropping more than 13%, and the news that delays in designing a new cap for the bottles could cost more than £20m.

Commenting on the Britvic recall, Dr Christos Tsinopoulos, supply chain expert, Durham Business School, says: “The Britvic Fruit Shoot recall is a lesson to other British manufacturers to get their supply chains in better working order. Taking a £25m hit and reputational damage for a bottle ‘cap’ design flaw is embarrassing.

“Britvic may have identified the problem early on but until the issue has been fully resolved, the company’s share price may continue to be hit. Such recalls can have long lasting effects on brands.

“With the Robinsons Fruit Shoot brand valued at £96m, Britvic will have to carefully rethink its product testing methods as a clear signal to the outside world that this is not a systemic error but a one off.”

Dr Christos Tsinopoulos, is a Senior Lecturer in Operations & Project Management at Durham Business School, and specialises in various aspects of innovation and supply chain integration in the manufacturing and service industries.

Meanwhile, BBC is reporting that the recall of the Fruit Shoot drink bottle was sparked by a six-year-old boy choking on a plastic cap. Britvic recalled the "spill proof" Fruit Shoot and Fruit Shoot Hydro bottles after the cap lodged in Alexander Farries' throat.

Shelley Farries, of Colchester in Essex, told the BBC that the six-year-old Alexander started gasping while drinking. The cap was dislodged and he was not harmed.

Print this page | E-mail this page


Article image Schoeller Allibert takes bulk containers to the max

Schoeller Allibert has further enhanced its commitment to help companies reduce their environmental impact with the launch of the MaxiLog® bulk container range.Full Story...

Article image Vertical tray packing solved

Incorporating the very latest FANUC M-710iC/45M robot and Pacepacker’s own-design shingle feed end-effector and tray denester, the STL can vertically pack everything from fresh produce bags (e.g. salad, chopped vegetables, stir fry mixes and noodles), to FMCG ambient goods (coffee, dried pasta, flour) and household cleaning products. Full Story...

Thortons stays sweet on Linx

Seaweed chips in compostable NatureFlex™ packaging

Pacepacker’s new Compact Cartesian Palletiser is a fitting solution


Article image Thinking outside the box…

The design brief for this product was to bring ‘bag in box’ wine into the 21st century. In order to do so, it was decided that wine in a box had to become ‘fashionable’. With the knowledge that 8 out of every 10 bottles of wine bought to drink at home are bought by women plus the knowledge that handbags are at the top of a woman’s most wanted list, the Vernissage Wine Handbag was, without doubt, the most obvious fashion choice.Full Story...

Article image Thinking thin: it pays to consult a specialist

With more and more manufacturers looking for lighter, cheaper and more sustainable packaging, it is no wonder that demand for thin wall mouldings is showing a healthy upward curve. Full Story...

Kliklok announces new Managing Director

Dumpy doesn't have to mean frumpy!

Renting plastic RTP from PHS Teacrate is logistical cost-saving solution for SMEs


Article image Artificial intelligence in the food industry

Artificial intelligence (AI) has been heralded as the next best thing since sliced bread. But what might it really mean for the food industry and what are the implications? Stephanie Duvault-Alexandre explains. Full Story...

Article image Reduce, reuse, recover

Taking simple steps to reduce water consumption or access wastewater treatment technology can help change the way this valuable resource in managed, says Simon EmmsFull Story...

Added value: the best way to deliver ROI

A recipe for continuous improvement success

Food Processing Awards 2018: Rewarding excellence and innovation in food engineering