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Graham Packaging creates single serve cocktail shaker for Tails

06 July 2012

Graham Packaging was approached by Tails to produce a 150ml mini shaker, that offered the same amount of fun for the consumer creating a cocktail, but this time as a single serve product

The Tails’ range of superb cocktails, made with the finest ingredients, has created a loyal following since they were launched on to the market in 2010. Created by Nick Wall, Tails cocktails are available from many of the high-end retailers as well as online. Right from the start, Nick wanted to create a series of premium cocktails that offered an authentic experience, away from bars, to enjoy anytime, anywhere.

Tails’ original products are produced in a 500ml real cocktail shaker that serves four. Nick commented, "Cocktails are about a perfect balance of flavours and spirits, and Tails combine quality, natural ingredients with no preservatives, blended with premium spirits and liqueurs.

Graham Packaging were approached to produce a 150ml mini shaker, that offered the same amount of fun for the consumer creating a cocktail, but this time as a single serve product. It was vital for Tails that the new 150ml mini shaker emulated the iconic 500ml design, maintaining the black and silver exterior despite different resins being used. Tails and the Graham Packaging design team created the new design, which proved to be extremely complex in terms of aesthetics and radii, jointly.

To complete the design the mini shaker was finished with a smooth wall silver closure and a Selig lift and peel wad for ease of opening, together with the high quality part clear sleeves supplied by Bluefrog Packaging Ltd.

The Tails minis come in four flavours – Mai Tai, Espresso Martini, Cosmopolitan and the exciting new flavour Elderflower Collins.

Simone Gill, Account Manager at Graham Packaging said, "Working with the Tails’ team on this fantastic project, to ensure the finished 150ml mini delivers the same cocktail experience for the consumer that Tails’ devotees have been enjoying with the 500ml shaker, has been both exciting and challenging. It endorses the fact that the right mix of premium products with premium packaging is a recipe for success."

The new 150ml mini cocktails were launched in good time for consumers to toast HM The Queen's Diamond Jubilee in June, available exclusively at Harvey Nichols.


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