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Asda nominates Sirane bag for top award

18 June 2012

A chicken dish cooked in a Sirane bag has been nominated for a top industry award by Asda.
The UK supermarket giant’s Chicken Breast Fillet with Tikka Spiced Butter product uses the Sira-Cook™ Self-Seal™ bag, and following butchers’ counter trials it was nominated for the Best Packaging Innovation in the Supermarket and Fish Awards 2012.

Three products have now been shortlisted for the final – including the Asda product.

Ian Beardsall, director of product & process development, said: “Asda nominating a product which uses a Sirane cooking bag is great news – it shows how well they work.

“The Sira-Cook Self-Seal is another great innovation from Sirane, and would be suitable for many dishes. The bag can be bought over the counter and cooked straight in the oven with all the flavours and juices sealed within the bag.”

Sirane has a range of cooking bags including the Sira-Cook™ Self-Seal™ and Si-bag.

The Supermarket and Fish Awards 2012 will be handed out at a prestigious ceremony at London’s Hilton Hotel on Park Lane on Thursday, 5 July. Asda’s product will compete with Morrisons Traditional Beef Range and Sainsbury’s Shanghai Beef for the honour.


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