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Beacon Foods triumphs at Sammies Awards

07 June 2012

Beacon Foods is celebrating after winning the coveted New Sandwich Product of the Year Award at The Sammies Awards 2012. The Brecon-based company won the award, sponsored by Marks and Spencer, for its beetroot, mint and pomegranate relish.

The Sammies - the British Sandwich Association’s Annual Awards – are designed to celebrate the British sandwich industry’s movers and shakers of the past year.

Beacon Foods previously won a Sammies award in 2008 and managing director Edward Gough is delighted to receive recognition for the company’s new product development work.

"I am thrilled for the whole team at Beacon Foods to have won such an important award, which recognises the hard work that goes in to devising and developing exciting new products,” he said.

“The beetroot, mint and pomegranate relish is a delicious, versatile and authentic sandwich ingredient that also has great potential for other applications, including meat products and flat bread.

“The beetroot’s earthy depth of flavour is complimented by the pomegranate, which offers both sweet and tart qualities and the honey and mint build together to present a sweet freshness to the back note.

“The powerful depth of flavour of this relish sits perfectly alongside a strong goat’s cheese, or it could be used with Persian feta, sandwiched in a flat bread pocket with a fresh herby mixed leaf salad. The brilliant white of the feta, deep ruby red of the relish and the bright green leaf would be a delight to the eye on any plate.”

This year’s Sammies celebrated the 250th anniversary of the sandwich. UK sales of commercially made sandwiches have risen by some six per cent over the past year and the market is now worth around £6.25 billion.


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