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The challenges of starting out

18 May 2012

Claire Hall, founder of drink it Ltd/Percy's, will present at Appetite for Engineering about the challenges faced by start up companies

Each year, Appetite features an SME who is 'starting out', or one who has had to overcome several challenges in order to make their mark. About six years ago Claire Hall, while sat at a reception desk in London, came up with the idea for 'Vodka Iced Teas'. She knew nothing about the drinks industry, business in general and manufacturing but says she has been learning ever since.

Claire is now the founder of drink it Ltd/Percy's, and is selling via the Internet and food and drink shows. ''As an SME with a niche product, making profit on small productions runs has been a constant battle for me,'' says Claire. ''This presentation will show the struggles, barriers and production stages of Percy's Iced Teas and how I have got to the semi automated production stage I am at now.''


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