This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Pepsi Twist gets makeover with fusion bottle

17 May 2012

Rexam’s award winning FUSION aluminium bottle has given Pepsi Twist a new look, with the original lemon flavoured cola from PepsiCo Italy being repackaged and launched for a trial run in Italy

PepsiCo Italy has designed the new Pepsi Twist bottle to appeal to young, dynamic consumers, seeking new trends and fashionable drinking solutions. The FUSION bottle guarantees a striking image and a contemporary feel, with Rexam’s innovative design and printing solutions ensuring the bottle has stand-out shelf appeal.

Rexam’s FUSION aluminium bottle is lightweight, shatterproof and keeps the drink cool, and sparkling. The bottle is resealable which helps keep the product fresh whilst enhancing the fresh lemon flavour. These benefits make FUSION the ideal packaging for out-of-home consumption and therefore a perfect fit with Pepsi Twist’s target market.

Being made from aluminium the FUSION bottle is also 100% and infinitely recyclable.

Massimo Ambrosini, GM Vice President of PepsiCo Beverages Italia said: “PepsiCo is always keen on looking out for new marketing solutions and taking on challenges to bring innovation onto the market. We very much believe in the potential of the FUSION bottle for out-of-home consumption and have chosen our Pepsi Twist drink for this launch as it is the most innovative drink from our range of products.”

Monica Mantovani, Sales Manager at Rexam Beverage Can Italia commented on the partnership with PepsiCo Beverages Italia: “It has been great working with the team at PepsiCo to develop the FUSION bottles for Pepsi Twist, not only do the bottles look fantastic, but they really do enhance the great drink inside.”

Pepsi Twist in FUSION was launched onto the Italian market in early Spring 2012 and PepsiCo Italy will be hosting FUSION parties across Italy to celebrate the new packaging.


Contact Details and Archive...

Print this page | E-mail this page

RELATED CONTENT...


Article image Heineken £58million investment good news for Bulmer

Apple growers who supply Hereford-based HP Bulmer have been given a welcome boost after Heineken, which owns the brand, announced a £58million investment in the county.Full Story...

Article image Comment: Novelty matters in the energy drinks market

A seemingly straightforward patent application for a composition intended to provide and maintain mental alertness has been the focus of a patent dispute lasting several years. This just goes to show that in the world of energy drinks novelty definitely matters.Full Story...

Threat to nearly 300 jobs at Britvic sites

BRC: Alcohol price plans will penalise customers

JUICE SUPPLIER COBELL DEFIES RECESSION

RELATED SPONSORED ARTICLES...


Article image Cuppas of Belfast brew in the mists of Kigali

Tea lovers in Rwanda’s capital Kigali are now enjoying cuppas of Belfast Brew from Suki Tea, the Northern Ireland blenderFull Story...

MOST VIEWED...


Article image Spray and save on the glazing process

Food glazes are widely used in the bakery sector to improve the look and taste of baked products. Traditionally, this coating process has resulted in substantial waste. Technology advances mean that this is no longer the case. Full Story...

Article image Your flexible friend in the food factory

Suzanne Gill finds out where thermal imaging technology can help around the factory. Full Story...

Self diagnostics: an enabler for predictive maintenance

What role does refrigeration play in the supply chain?

A dry-ageing process improvement

http://www.appetite4eng.co.uk