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Marks & Spencer awards varietal accolade

17 May 2012

This spring Marks & Spencer launches a new strawberry variety Driscoll's Diamond. It has been specially named in the honor of the Queen's Diamond Jubilee

At a recent Marks & Spencer grower meeting head breeder Carlos Fear of Driscoll's was awarded a best new variety accolade for Driscoll's Diamond. Carlos is responsible for all Driscoll's European Berry breeding and variety trials. In 2010 the variety was shown to Hugh Mowat and Bill Davies at Marks & Spencer. Both strawberry connoisseurs, they deemed it perfect for Marks & Spencer customers.

This year Berry Gardens will be growing Driscoll's Diamond exclusively for Marks & Spencer from late May until October. Growers range from a trio of early producers, Alastair Brooks, Marion Regan and Robert Pascal in Kent, who will have fruit from late May, to the later growers Angus Davison in Herefordshire and Stephen Long in Northampton. Then, at the height of this Diamond Jubilee summer, Scottish fruit will arrive from growers Peter Thomson, Andy Barrie and Peter Stirling.

Driscoll's Diamond has a perfect heart shape and glossy bright red colour. It looks glorious, has a good aroma and a well-balanced sweet flavour. It will be sold under the Discovery brand in Marks & Spencer from the end of May.


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