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Gourmet Classic aims for third wave coffee drinkers

10 May 2012

Gourmet Classic, the specialist supplier of cooking wines and alcohol is set to capitalise on third wave premium coffee drinkers with a new range of flavoured syrups and brandies aimed at the out of home sector

Inspired by authentic Italian recipes from the Montebello region in Northern Italy, Gourmet Classic’s new Monte Bello coffee shots use only the finest ingredients to deliver a uniquely spirited twist to traditional coffee.

Monte Bello launches with two offerings. The perfect addition to cappuccinos, lattes and filter coffees, Monte Bello Syrups use specially sourced natural ingredients to create an extra flavour dimension. Options available include Vanilla, Hazelnut, Caramel, Amaretto, Cinnamon, Chocolate and Mint, all based on classic Italian recipes which are popular across Europe.

For those who enjoy an extra special kick, Monte Bello’s Coffee Brandies contain 5%abv and are strictly for adults. These refined fruit Brandies have been carefully blended to deliver the ultimate coffee experience and include flavours such as Kirsch, Peach, Plumb, Pear William, Strawberry and Calvados.

Monte Bello Syrups and Fruit Brandies are designed to add an indulgent sweetness to coffee and enhance the overall drinking experience. “Adding a shot of syrup or brandy allows the consumer to personalise their coffee to make it just the way they like it.”

Says Jody Frost, marketing director for Gourmet Classic. “In the out of home market, quality and innovation is the key. We are aiming this product at the growing number of third wave premium coffee drinkers who have moved on from the standard coffee offer and crave a unique drinking experience. Just adding a shot of Monte Bello will really bring the drink alive with an added injection of flavour, it’s just what these third wave coffee lovers are looking for.”

Offering excellent profit margins of around 55% by return, Monte Bello Syrups and Coffee Brandies are an excellent way to add a point of difference to the speciality coffee menu. The Monte Bello range is available in 70cl bottles and does not require a licence to stock.

Monte Bello Syrups and Coffee Brandies complement Gourmet Classic’s extensive range of cooking alcohol, which includes wines, spirits, Liqueur glazes and vinegars. All products are sourced from speciality, artisan suppliers across Europe but Gourmet Classic helps guarantee British jobs by ensuring all goods are packed and distributed via a UK based logistics centre.

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