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Growth continues at packaging firm

02 April 2012

i2r Packaging Solutions has grown by a massive 50% after a year of record-breaking success. The Telford-based company, the leader in aluminium packaging, has continued to go from strength to strength as it grows sales, products and services.

Following a £2.5 million investment in a new manufacturing site in the town over the past year, the company is looking to continue its sector-bucking trend of gaining market share and export reach.

Plans for 2012 include a further half million pounds of investment and new tooling to specifically grow the range of wrinklewall products the company offers. This will increase customer choice while also increasing capacity at the firm’s new 5,500 m2 premises.

The company is reporting a rise in exports to 25% of total sales over the past year, with growth coming mainly from EU countries interested in ‘ready to cook’ style products, already popular here in the UK. Over 20 countries are now supplied directly by i2r.

Commercial director, Jon West, said: ‘With a rapidly increasing customer base our strategy for growth is vital to fulfilling customer’s needs both now and in the future. We are focused on increasing our range of products and production capacity and offering the marketplace a broader choice of products which is vital in the demanding and competitive food industry. That commitment underpins our recent £2.5 million of investment.

‘We remain in Telford which is fantastic news for the local economy as we steadily increase our number of employees in line with our growth plans. The recent move has also enabled us to retain all of our current employees, which is vital for continued quality and service to our customers. Our new premises mean we will be able to retain our focus on technological innovation and customer care while having the space to grow in the future.

‘At the same time we are continuing to win new customers and exports now accounts for 25% of sales. Countries within the EU where ‘ready to cook’ style products are growing in popularity are leading this increased demand.’

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