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Vitafoods Europe & Finished Products Expo: 'powerful nutraceuticals platform'

20 March 2012

The most important global event to concentrate exclusively on nutraceuticals, raw materials, and functional food and drink ingredients, Vitafoods Europe, is set to celebrate its fifteenth anniversary, by staging its biggest edition to date.

Vitafoods Europe, and the co-located Finished Products Expo, which take place from 22-24 May 2012 at Palexpo, Geneva, are on course to exceed last year’s record-breaking events, when more than 10,000 attendees benefited from cutting-edge insights from leading industry experts.

Vitafoods Europe caters to a rapidly growing nutraceuticals industry, which is projected to be worth US$207 billion by 2016 . With the market booming, both events are set to welcome hundreds of ingredient suppliers, dietary supplement manufacturers and equipment and service providers over the three-day show, along with thousands of industry experts discussing the key developments shaping the market.

Vitafoods Europe will welcome international brands such as BASF, Biofortis, Croda Europe, Davisco Foods International, Danisco, DSM Nutritional Products Europe, Frutarom, Glanbia Nutritionals, Naturex and Ocean Spray International whilst exhibitors at Finished Products Expo include Ubifrance, Bariatrix Europe, Medex, Nature’s Plus and NOW International. Visitors to both shows will also have the opportunity to do business with and discover new ingredients from nutraceutical companies around the world, with exhibitors from China, Israel, Croatia, Poland, Slovenia, South Africa and New Zealand all present across the two shows.

The New Products Zone, located at the show entrance, will act as a guide map for visitors wishing to plan a route that encompasses new products of interest. Over 150 new products are expected this year. Highlights will include BONOLIVE, the only bone health ingredient made from olive polyphenols on the market from BioActor and DDS® Plus 3, containing the award-winning, tested formula found in Probioplus DDS® from UAS Laboratories/Probiotic Co.

New for 2012, the Poster Sessions on the exhibition floor will give researchers an opportunity to share their innovative projects with other potential collaborators, researchers and commercial partners or investors.

Chris Lee, Event Director of Vitafoods Europe, said of the new feature: “It is essential to support fresh ideas and new projects which will keep the nutraceuticals industry as forward-thinking as possible. The Poster Sessions will provide an opportunity for worldwide scientists to demonstrate their original research and for visitors to learn more about their results and how it could effect product development in the future.”

The free to attend Supplier Seminars will give visitors the chance to see some of the latest products in action and get detailed information on the benefits to their business. More than 25 sessions will take place over the course of the three days including Chris Kilham from Naturex discussing medicine hunting for superplants, Véronique Fabien Soulé from Rousselot examining the nutritional properties of Peptan® Collagen Peptides in the framework of the EU health claims regulation and Dr. Frank Shönlau from Horphag Research investigating Pycnogenol® and its role in improving cognitive function.

VitaTrend, a joint initiative between Vitafoods and Innova Market Insights, will examine emerging trends that will impact on new product activity in the nutritionals and functional foods market. At the forefront of this year's sessions will be the impact of the publication of the European Commission’s ‘Union list’ for generic health claims. VitaTrend will feature daily 30-minute presentations from Innova Market Insights experts from 10.30 – 11.00 and 16.00 – 16.30. Visitors can also take part in an interactive tour of these trends.

In addition, the international food and nutrition policy consultancy EAS will offer visitors free one-on-one sessions tailored to the needs of their companies. These will include advice on regulations regarding product formulas and labeling to assist with marketing plans.

Also on the show floor, Mintel’s ‘Product, Ingredient and Consumer Insights’ Pavilion, will feature presentations and tasting sessions that bring research to life while investigating trends. Mintel experts will provide real market examples and then forecast how the trends will shape the future of the industry.

Aside from Mintel’s Pavilion, the International Pavilions will enable visitors to meet with new suppliers and learn about local products from regions throughout the world including China, France, India, Belgium, Serbia, Korea and the USA, while the Service Pavilion will help visitors source services from regulatory experts to contract manufacturers.

Alongside Vitafoods Europe, co-located Finished Products Expo will host its own dedicated features, including the New Products Zone, which offers visitors a guide to where the latest innovations are being showcased. One of the highlights this year will be NEWtritious’ Kherb Appeal, an instant pudding that curbs appetite and provides an excellent source of fibre, vitamins and minerals.

Also expected to be popular with visitors is the Tasting Bar @ FPE, which provides the opportunity to sample the latest innovations in the functional food and drinks market and vote on the best product in each category.

Vitafoods Europe Conference

Away from the show floor, Vitafoods Europe will also host its annual scientific and commercial conference with an agenda that has been shaped and peer reviewed by its new Executive Advisory Board, which consists of renowned scientists and commercial experts.

More than 40 presentations will discuss consumer trends, the global performance of functional food and drink, health claims, clinical trials and human testing, brain and mind health and regulation. Delegates will be able to learn about essential nutrients and cognitive function, generating food structures to aid consumer weight management and how to better measure food quality.

Dr Stephen DeFelice, renowned for coining the term ‘nutraceutical’ back in 1989, will lead the conference discussing the past, present and future of the nutraceutical revolution. Other speakers over the three days include representatives from Coca-Cola Europe, the European Food Information Council, Leatherhead Food Research, Solae Europe, Vital Solutions, Hellenic Food Authority (EFET) and Stratum Nutrition.

“The conference is a respected forum for scientific developments and with the peer-reviewed content we’re confident the programme for 2012 will have sessions to help R&D, brand and corporate management to develop products in new markets and discuss new applications,” commented Lynne Evans, Conference Producer.

Visitors, exhibitors, delegates and speakers will also be able to attend the Vitafoods Europe Discussion Forum, chaired by Guy Valkenborg from EAS and featuring a panel of leading experts in the fields of marketing, regulation, ingredients and finished products. The 2012 discussion will focus on ‘The future of innovation in Europe: the key areas of opportunity and concern in the next five years’. The Discussion Forum regularly attracts over 300 participants.

Leading industry suppliers
Vitafoods Europe

ADM – 1449
ADM is set to exhibit its wide-ranging capabilities and functional product portfolio in the health arena. ADM will showcase CLARISOY™ 100, which claims to be the world’s first vegetable-based protein that enables protein fortification in transparent and refreshing low pH beverage systems, such as sport and recovery drinks. The company will showcase its CardioAid™ range of phytosterols and phytosterol esters, which can be used in a variety of food and beverage applications targeted at reducing blood cholesterol levels.

Aker BioMarine – stand 1359
Visitors to the Aker BioMarine stand have the chance to meet the famous Olympic biathlon gold medallist Ole Einar Bjørndalen. The six-time gold medal winner is sponsored by Aker BioMarine and uses the company’s SuperbaTM Krill Oil supplement to boost his omega-3 levels.

Biofdan – stand 2552
Danish company Biofdan develops and manufactures high-quality probiotic solutions. The company will present its line of probiotic concepets for gastro-intestinal health, including new line extensions, as well as its branded line of solutions for women’s intimate care, including a patented and clinically documented vaginal probiotic product.

Cactus Botanics – stand 1163
Cactus Botanics will present 10 key products, including Milk Thistle Extract Silymarin, Ginseng Extract Series, and Stevia Leaf Extract. The company’s product range includes powder extracts, fruit juice powder, amino acids, vitamins and biochemical products. American based Cactus Botanics’ decision to exhibit at Vitafoods Europe comes as it seeks to build its presence across the continent and offer customers greater convenience by setting up its first European warehouse, which will be launched in Germany later this year.

SEPPIC – stand 2152
French company SEPPIC will present a full range of stevia sweeteners at Vitafoods Europe, unveiling products that meet new European regulation. Four new products – REBATENTM 90%, REBATENTM 80%, REBATENTM 60% and Steviten LightTM – will join REBATENTM 97% in the range. The new products offer a number of solutions for the nutrition industry, ranging from dietary supplements and meal replacements to dietary foods and table sweeteners. For the food industry, the products’ range of uses include beverages, dairy products, ice cream, chewing gum and cereals.

Finished Products Expo

Botanical Products International – stand 3200
Austrian company Botanical Products International will be displaying its new dietary supplement made from organic papaya, Caricol®. Proprietary observational studies and clinical trials have revealed beneficial nutritional effects for patients with conditions such as constipation, soft stools, heartburn and irritable bowel syndrome. Regular supplementary intake of Caricol® puree have been proven to ameliorate chronic bowel dysfunction in persons with specific functional disorders of the digestive tract.

Geoprom – stand 3113
Geoprom is a Macedonia food supplements and herbal medicines producer that will be demonstrating products for the immune system, men’s health, women’s health, children’s health, joint health, blood building products, blood sugar lowering products, and weight management at Finished Products Expo.

Good Nature s.r.o. – stand 3412
Good Nature will be demonstrating Chilliburner, a revolutionary fat burner made of hot peppers. Created by using a patented technology to process the active substance in chillis into microcapsules, it protects the digestive system and oral cavity from irritation. This triggers a chain of physiological effects that burns fats, controls food cravings and accelerates metabolism and burns calories. The company will also demonstrate Good Smoke, e-cigarettes that replace nicotine with antioxidants EGCG from green tea.

Laboratoire PYC – stand 3120
Laboratoire PYC, the French supplier of high-protein products and food supplements, will introduce a ready-made soup-in-a-can with a healthy mix of vegetables, spices and satiating proteins at Finished Products Expo. The product contains no color or preservatives. Laboratoire PYC has also just introduced Instant high-protein cakes; delicious cakes that are guilt-free and ready in less than two minutes.

Nutrisaveurs – stand 3232
Based on the principle of a high protein diet, Nutrisaveurs enables consumers to remain full, while avoiding the frustration and de-socialisation often brought about by classic diets. Targeting women, but also men and seniors, 20 new recipes have been introduced in the last three years that have been developed by famous chefs and will be demonstrated at Finished Products Expo.

For further details about Vitafoods Europe and Finished Products Expo, visit www.vitafoods.eu.com or www.finishedproductsexpo.com. To hear about the latest show news or take part in the industry debate, join our Linkedin groups www.vitafoods.eu.com/linkedin or www.finishedproductsexpo.com/linkedin.
- ends -
For more press information contact Julie Longton or Edward Parshotam at the Vitafoods Europe and Finished Products Expo Press Office on +44 (0) 20 7240 2444 or email edward@stormcom.co.uk

Vitafoods Europe
Vitafoods Europe is the most focussed event in the world devoted to nutraceuticals, functional food and drink ingredients, raw materials and nutricosmetics. Since its launch, year-on-year growth and a sharp business focus have consistently produced results for exhibitors and visitors from across the industry. In 2011, Vitafoods Europe attracted 10,350 visitors, 500 exhibitors and 250 delegates.

The Vitafoods portfolio includes Vitafoods Europe, Geneva; Vitafoods Asia, Hong Kong and Vitafoods South America, Sao Paulo.

About Informa Exhibitions
IIR Exhibitions is the UK based division of Informa Exhibitions, specialising in international Print, Nutraceutical, Maritime and Logistics trade exhibitions.
Informa Exhibitions organises over 100 business to business exhibitions annually via a global network of offices in UK, Brazil, UAE, India, Singapore, China and Australia. Some of Informa Exhibitions’ leading brands include IPEX, Monaco Yacht Show, Vitafoods, Cityscape and Arab Health.

Informa plc, employing over 8,000 people across 150 cities worldwide, is the largest publicly-owned organiser of exhibitions, events and training in the world providing inspiring marketplaces and opportunities for knowledge to be shared.

Businesses, professionals and academics worldwide turn to Informa for unparalleled knowledge, up-to-the minute information and highly specialist skills and services. Our ability to deliver high quality knowledge and services through multiple channels, in dynamic and rapidly changing environments, makes our offer unique and extremely valuable to individuals and organisations.
For more information please visit www.informaexhibitions.com or www.informa.com


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